《商務(wù)英語(yǔ)口語(yǔ)900句》包括商務(wù)聯(lián)絡(luò)、市場(chǎng)營(yíng)銷、商務(wù)磋商、貿(mào)易合作、客戶關(guān)系、項(xiàng)目談判六個(gè)部分,涉及范圍小到電話溝通,大到項(xiàng)目洽談,共32個(gè)主題32組對(duì)話,組成900句原生態(tài)的商務(wù)場(chǎng)景對(duì)話。每個(gè)話題都有背景知識(shí)導(dǎo)入、情景對(duì)話介紹和詞匯注解。
謝華等編的《商務(wù)英語(yǔ)口語(yǔ)900句》為高職高專商務(wù)英語(yǔ)專業(yè)教材。分商務(wù)交際、進(jìn)出口業(yè)務(wù)、項(xiàng)目談判三個(gè)主題共900個(gè)英語(yǔ)句子,涉及業(yè)務(wù)范圍介紹、產(chǎn)品介紹、詢盤、報(bào)盤、還盤、訂貨確認(rèn)、代理、簽訂合同、支付方式、保險(xiǎn)、包裝方式、貨運(yùn)通知、索賠等話題。每個(gè)話題都有背景知識(shí)導(dǎo)入、情景對(duì)話介紹和詞匯注解。
Chapter 1 商務(wù)聯(lián)絡(luò)Business Contact
Unit 1 電話溝通Making Phone Calls
Unit 2 出行安排Business Trip Arrangement
Unit 3 來(lái)訪接待Visiting and Reception
Unit 4 宴會(huì)安排Banquet Arrangement
Unit 5 預(yù)約安排Making Appointments
Unit 6 會(huì)議安排Meeting Arrangement
Unit 7 招聘面試Recruitment and Interview
Chapter 2 市場(chǎng)營(yíng)銷Marketing
Unit 1 企業(yè)展示Enterprise Show
Unit 2 廣告宣傳Advertising Campaign
Unit 3 市場(chǎng)調(diào)查Market Research
Unit 4 新品發(fā)布New Product I。aunching
Unit 5 產(chǎn)品展銷Production Exhibition
Chapter 3 商務(wù)磋商Business Negotiation
Unit 1 建立業(yè)務(wù)關(guān)系Establishing Business Relations
Unit 2 討價(jià)還價(jià)Offer and Counter—offer
Unit 3 訂貨接單Ordering and Accepting
Unit 4 合約洽談Contract Negotiation
Chapter 4 貿(mào)易合作Trade Cooperation
Unit 1 支付方式Payment
Unit 2 保險(xiǎn)事宜Insurance
Unit 3 包裝細(xì)節(jié)Packing
Unit 4 運(yùn)輸事宜Shipment
Chapter 5 客戶關(guān)系Customer Relationship
Unit 1 訴諸仲裁Arbitration
Unit 2 產(chǎn)品索賠Claims
Unit 3 處理投訴 Complaint Settlement
Unit 4 解決沖突Conflict Resolution
Chapter 6 項(xiàng)目談判Project Negotiation
Unit 1 注冊(cè)商標(biāo) Registered Trademark
Unit 2 技術(shù)轉(zhuǎn)讓Technology Transfer
Unit 3 招標(biāo)投標(biāo)Tendering and Bidding
Unit 4 合資經(jīng)營(yíng)Joint Venture
Unit 5 補(bǔ)償貿(mào)易 Compensation Trade
Unit 6 加工業(yè)務(wù)Processing BUSiness
Unit 7 信貸融資Credit Financing
Unit 8 商務(wù)代理 Business Representation
參考文獻(xiàn)