在內(nèi)容上全面更新,體現(xiàn)出了新內(nèi)容,新體系,新觀念的時(shí)代需要。該套教材加強(qiáng)了對(duì)應(yīng)用文等實(shí)用文體閱讀能力的培養(yǎng),將英語(yǔ)應(yīng)用能力的訓(xùn)練具體體現(xiàn)于英語(yǔ)能力的培養(yǎng)之中,真正做到了“教、學(xué)、考”相互照應(yīng)。此選題更加符合管理行業(yè)需求,選材更貼近實(shí)際。版式新穎,裝幀考究。本書(shū)配有多媒體學(xué)習(xí)課件。
Unit 1 Management Functions
Reading and Translating
Reading A: Management Functions
Reading B: A Letter of Appointment
Simulated Writing — Business Letters
Listening and Speaking — Establishing Business Relationship
Unit 2 Personnel Management
Reading and Translating
Reading A: Current Assessment
Reading B: Job Description
Simulated Writing — Fax
Listening and Speaking — Inquiry and Offer
Unit 3 Finance Management
Reading and Translating
Reading A: Cash Management
Reading B: Alfman Manufacturing Company Income Statement
Simulated Writing — Quotation
Listening and Speaking — Order
Unit 4 Quality Management
Reading and Translating
Reading A: Total Quality Management
Reading B: Certificate of Origin
Simulated Writing — Commercial Invoice
Listening and Speaking — Setting up a Joint Venture
Unit 5 Marketing Management
Reading and Translating
Reading A: Marketing
Reading B: A Customerization Ad
Simulated Writing — Bill of Exchange
Listening and Speaking — Technology Transfer & Technical Cooperation
Unit 6 Banking Management
Reading and Translating
Reading A: Electronic Banking
Reading B: Letter of Credit
Simulated Writing — Application for Letter of Credit
Listening and Speaking — Payment
Unit 7 Insurance Management
Reading and Translating
Reading A: Insurable Risks
Reading B: Life Insurance Application to the COUNCIL Life Insurance Company
Simulated Writing m Insurance Policy
Listening and Speaking — Insurance and Claim
Unit 8 Securities Management
Reading and Translating
Reading A: The Stock Market
Reading B: New York Stock Exchange (NYSE) Stocks Quotes
Simulated Writing — Bill of Lading 124
Listening and Speaking — Packing and Shipment
Unit 9 International Trade
Reading and Translating
Reading A: Tariff Protection
Reading B: Notice of Invitation for Bids
Simulated Writing m Sales Contract
Listening and Speaking — Signing a Contract
Unit 10 Business Ethics
Reading and Translating
Reading A: Ethical Dilemmas
Reading B: What Our Code Is All About
Simulated Writing — Inter-office Memos
Listening and Speaking — Management of a Joint Venture
Glossary
Phrases