Lead-in............................................................................................................2
Reading: The Four Stages of the Modern Career
Revisited.......................................................................................................4
Business Practice...................................................................................15
Relevant Extension..............................................................................19
Unit 1 Careers .......................................1
Lead-in.........................................................................................................28
Reading: Optimism Knows No Slowdown............................29
Business Practice...................................................................................39
Relevant Extension..............................................................................42
Unit 2 Entrepre neurship .....................27
Lead-in.........................................................................................................52
Reading: Planning Success.............................................................52
Business Practice...................................................................................65
Relevant Extension..............................................................................67
Unit 3 Business Planning ...................51
Lead-in.........................................................................................................78
Reading: Beware the Product Death Cycle...........................79
Business Practice...................................................................................92
Relevant Extension..............................................................................94
Unit 4 Product Quality .......................77
Lead-in......................................................................................................128
Reading: The Cult of Three Cultures......................................130
Business Practice................................................................................143
Relevant Extension...........................................................................146
Lead-in......................................................................................................156
Reading: It’s Payback Time..........................................................157
Business Practice................................................................................169
Relevant Extension...........................................................................172
Unit
Unit
Corporate Culture ..................127
Employee Motivation ............155
Lead-in......................................................................................................182
Reading: Shaping Strategy in a World of Constant
Disruption..............................................................................................183
Business Practice................................................................................196
Relevant Extension...........................................................................198
Unit 8 Management ..........................181
Lead-in......................................................................................................104
Reading: Winning the PR Wars..................................................105
Business Practice................................................................................116
Relevant Extension...........................................................................119
Unit 5 Public Relations .....................103
UNIT ????
VII
Lead-in......................................................................................................208
Reading: Why eBay Is Buying Skype......................................209
Business Practice................................................................................221
Relevant Extension...........................................................................224
Lead-in......................................................................................................232
Reading: Driven to Collaboration............................................233
Business Practice................................................................................245
Relevant Extension...........................................................................249
Unit
Unit
Mergers & Acquisitions .........207
Investment ............................231
附錄1 Glossary ................................................... 256
附錄2 Phrases & Expressions............................. 266
附錄3 Writing File .............................................. 273