定 價(jià)：30 元
叢書(shū)名：北京大學(xué)中國(guó)經(jīng)濟(jì)研究中心研究系列
- 作者：Hao Ma著
- 出版時(shí)間：2004/9/1
- ISBN：9787301077740
- 出 版 社：北京大學(xué)出版社
- 中圖法分類(lèi)：F270
- 頁(yè)碼：292頁(yè)
- 紙張：膠版紙
- 版次：1
- 開(kāi)本：16K
This book is an integrative account of the nature and causes of competitive advan-tage based on solid scholarly research in mainstream Strategic Management and relat-ed academic fields，illustrated with extensive contemporary business examples.It is
intended to assist general managers in their strategizing for sustainable competiti-ve advantage and persistent superior performance.
This book can also be used as an MBA or EMBA text in Strategic Management and as
source materials for executive training programs ans consulting practice.
Hao Ma is Professor of Managemett and EMBA Director of Beijing International MBA Program， China Ceter for Economic Research，Peking University，Beijing，China.He has also been on the faculty of Bryant College，now Bryant University，since 1994.He earned his PH..D.in Strategic Management from The University of Texas at Austin.His current research interesta are the nature and causes of competitive advantage， multiple market competition，and the entepreneurial process.His research appears in Academy of Management Review ，Journal of International Managemant，Business Horizons Organizational Dynamics and Management Decision，among others.
Preface
Acknowledgement
Introduction
PART ONE
Anatomy of Competitive Advantage
Chapter 1 What is Comperitive Advantage
Chapter 2 SELECT：An Integtive Framework
Chapter 3 Dynamic Advantage and Positional Advantage
Chapter 4 Luck and Competitive Advantage
Chapter 5 Managerial Initiative，Strategic Maneuver，and Strategic Co-option
Chapter 6 The Sustainability Chllenge
Chapter 7 Competitive Andvantage and Firm Performance
PART TWO
Constellation of Competitive Advantages
Chapter 8 ARTS：An Integrative Framework
Chapter 9 Advantage-Based View of The Firm
Epilogue
Bibiography
Subject Index
Name Index
書(shū)單推薦
