本教材針對(duì)會(huì)展行業(yè)對(duì)雙語人才的需求而編寫,分會(huì)展業(yè)概況、會(huì)議服務(wù)、展會(huì)服務(wù)三大模塊:模塊一為會(huì)展行業(yè)概述,后兩個(gè)模塊則涵蓋了組織一場(chǎng)高質(zhì)量會(huì)議或展會(huì)所要做的前中后期準(zhǔn)備及實(shí)際具體操作流程,以及應(yīng)對(duì)各種狀況的溝通技巧與禮貌用語。
全書共計(jì)14單元,各單元設(shè)計(jì)了豐富的聽說讀寫訓(xùn)練模塊,旨在幫助學(xué)習(xí)者了解國內(nèi)外會(huì)展業(yè)動(dòng)態(tài),在英語語境中熟悉會(huì)展服務(wù)的各流程要點(diǎn),掌握相關(guān)的專業(yè)詞匯、口語表達(dá)和溝通技巧,循序漸進(jìn)提升會(huì)展專業(yè)英語聽說技能。
本教材雙色排版印刷,配圖80余張,圖文并茂。教材的詞匯、聽力、會(huì)話等環(huán)節(jié)配有英文錄音,練習(xí)部分配有練習(xí)答案,另外每單元均配有導(dǎo)讀視頻微課。這些配套資源均可通過掃描書中二維碼進(jìn)行呈現(xiàn),方便讀者移動(dòng)使用。
Contents of the Teaching Resources
二維碼教學(xué)資源列表
Module One An Overview of the Convention & Exhibition Industry
會(huì)展業(yè)概述
Unit 1 Convention & Exhibition Industry Description
會(huì)展行業(yè)描述
Module Two Convention Service
會(huì)議服務(wù)
Unit 2 Booking a Meeting
預(yù)訂會(huì)議
Unit 3 Convention Site Inspection
會(huì)場(chǎng)考察
Unit 4 Arranging Catering for the Group
餐飲安排
Unit 5 Preparing for the Convention
準(zhǔn)備會(huì)議
Unit 6 Convention Registration
會(huì)議登記
Unit 7 Post-conference Tour
會(huì)后旅游
Module Three Exhibition Service
展會(huì)服務(wù)
Unit 8 Exhibition Planning
展會(huì)策劃
Unit 9 Exhibition Promotion
展會(huì)營(yíng)銷
Unit 10 Exhibition Booth Rental
展位租賃
Unit 11 Exhibition Booth Construction
展臺(tái)搭建
Unit 12 Exhibition Site Management
會(huì)展現(xiàn)場(chǎng)管理
Unit 13 Reception at the Exhibition Booth
展會(huì)接待
Unit 14 After-show Work
展后工作