跨境電子商務(wù)行業(yè)發(fā)展迅猛,對跨境電子商務(wù)從業(yè)人員的綜合素質(zhì)提出了越來越高的要求。本書系統(tǒng)梳理了跨境電子商務(wù)專業(yè)的知識體系,內(nèi)容涉及跨境電子商務(wù)認(rèn)知,跨境電子商務(wù)平臺(tái),跨境電子商務(wù)開店、建立商業(yè)聯(lián)系,跨境電子商務(wù)網(wǎng)絡(luò)營銷與推廣,跨境電子商務(wù)支付與結(jié)算,跨境電子商務(wù)物流管理和跨境電子商務(wù)服務(wù)。本書堅(jiān)持理論與實(shí)踐案例相結(jié)合,內(nèi)容全面,重點(diǎn)突出。為方便讀者更好地理解課文內(nèi)容,本書附有詳細(xì)的生詞、對話、有用的表達(dá)等。 本書適合作為跨境電子商務(wù)、電子商務(wù)、國際貿(mào)易、商務(wù)英語等專業(yè)相關(guān)課程的教材,也適合那些有意借助跨境電子商務(wù)平臺(tái)從事創(chuàng)新創(chuàng)業(yè)的各界人士學(xué)習(xí)參考。
1.選材廣泛,立足實(shí)用,緊跟發(fā)展熱點(diǎn);
2.結(jié)構(gòu)適合組織教學(xué),專業(yè)知識和英語知識結(jié)合緊密;
3.結(jié)合行業(yè)實(shí)際,進(jìn)行有效的技能訓(xùn)練,練習(xí)豐富多樣,覆蓋聽說讀寫各個(gè)方面;
4.提供PPT、教學(xué)大綱、參考答案、參考試卷、音頻文件等教輔資源。
鄒益民 鄒益民,博士,副教授,碩士生導(dǎo)師,浙江師范大學(xué)經(jīng)濟(jì)與管理學(xué)院院長助理 ,思睿智訓(xùn)創(chuàng)始人,董事長。致力于電子商務(wù)、戰(zhàn)略情報(bào)分析、智能信息處理等方面的研究工作,在《Technology Analysis & Strategic Management》、《中國圖書館學(xué)報(bào)》、《情報(bào)學(xué)報(bào)》等國內(nèi)外重要學(xué)術(shù)期刊上發(fā)表論文20余篇。
Chapter 1 Overview of Cross-border E-commerce
【Ability Objectives】
【Knowledge Objectives】
Part 1.1 The Definition and Classification of Cross-border E-commerce
Part 1.2 The Differences Between
Part 1.3 The Present Development Situation in China
Chapter 2 Platforms of Cross-border E-commerce
【Ability Objectives】
【Knowledge Objectives】
Part 2.1 Amazon Platform
Part 2.2 eBay Platform
Part 2.3 AliExpress Platform
Part 2.4 China’s Main Platforms of Cross-border E-commerce
Chapter 3 Opening a Cross-border E-commerce Store
【Ability Objectives】
【Knowledge Objectives】
Part 3.1 Build Your Online Store
Part 3.2 Store, Product and Title Description
Part 3.3 Product Selecting and Pricing of Cross-border E-commerce
Chapter 4 Establishment of Business Relations
【Ability Objectives】
【Knowledge Objectives】
Part 4.1 Seeking Business Cooperation
Part 4.2 Product Information Inquiry
Part 4.3 Price Negotiation
Chapter 5 Cross-border E-commerce Marketing Activities
【Ability Objectives】
【Knowledge Objectives】
Part 5.1 Platform Marketing
Part 5.2 SNS Marketing
Part 5.3 SEO&SEM Marketing
Part 5.4 Mobile Marketing
Chapter 6 Payment and Settlement of Cross-border E-commerce
【Ability Objectives】
【Knowledge Objectives】
Part 6.1 Overview of Cross-border E-commerce Payment
Part 6.2 Main Payment Platforms of Cross-border E-commerce
Chapter 7 Cross-border E-commerce Logistics and Packing
【Ability Objectives】
【Knowledge Objectives】
Part 7.1 A Brief Introduction to Cross-border Logistics
Part 7.2 Main International Express
Part 7.3 Order Processing
Chapter 8 The Services of Cross-border E-commerce
【Ability Objectives】
【Knowledge Objectives】
Part 8.1 Disputes and Settlement
Part 8.2 Comments on Products
Part 8.3 Customer Maintenance
參考文獻(xiàn)