本教材遵循“夯實(shí)基礎(chǔ)、培養(yǎng)能力、啟迪思考”的編寫原則,注重教材的實(shí)用性和應(yīng)用性。在幫助學(xué)習(xí)者了解、掌握商務(wù)英語(yǔ)的基本語(yǔ)言知識(shí)的基礎(chǔ)上,通過(guò)案例分析、批判性思維訓(xùn)練、聽(tīng)力理解、閱讀理解等形式對(duì)學(xué)習(xí)者的商務(wù)英語(yǔ)聽(tīng)、說(shuō)、讀和寫的技能進(jìn)行有針對(duì)的訓(xùn)練。同時(shí),本書的一大特點(diǎn)是:每一章都結(jié)合BEC考試題型,介紹:BEC考試的結(jié)構(gòu)和備考策略,讓學(xué)習(xí)者在掌握商務(wù)英語(yǔ)基本語(yǔ)言知識(shí)的同時(shí),也能為其參加BEC考試做好準(zhǔn)備。本書精心選材、合理組織,為學(xué)習(xí)者提供了一套內(nèi)容豐富、材料詳實(shí)、實(shí)用性強(qiáng)的專業(yè)商務(wù)英語(yǔ)教材。
Chapter 1 Business Phone Communication
Section 1 Warm-up
Section 2 Case Analysis
Section 3 Listen and Discuss
Section 4 Reading Comprehension
Section 5 BEC Spotlight
Chapter 2 Socializing
Section 1 Warm-up
Section 2 Case Analysis
Section 3 Listen and Discuss
Section 4 Reading Comprehension
Section 5 BEC Spotlight
Chapter 3 Business Meetings
Section 1 Warm-up
Section 2 Case Analysis
Section 3 Listen and Discuss
Section 4 Reading Comprehension
Section 5 BEC Spotlight
Chapter 4 Oral Presentations
Section 1 Warm-up
Section 2 Case Analysis
Section 3 Listen and Discuss
Section 4 Reading Comprehension
Section 5 BEC Spotlight
Chapter 5 Business Visits
Section 1 Warm-up
Section 2 Case Analysis
Section 3 Listen and Discuss
Section 4 Reading Comprehension
Section 5 BEC Spotlight
Chapter 6 Notes and Memos
Section 1 Warm-up
Section 2 Case Analysis
Section 3 Listen and Discuss
Section 4 Reading Comprehension
Section 5 BEC Spotlight
Chapter 7 Messages and Emails
Section 1 Warm-up
Section 2 Case Analysis
Section 3 Listen and Discuss
Section 4 Reading Comprehension
Section 5 BEC Spotlight
Chapter 8 Business Letters
Section 1 Warm-up
Section 2 Case Analysis
Section 3 Listen and Discuss
Section 4 Reading Comprehension
Section 5 BEC Spotlight
Chapter 9 Business Reports
Section 1 Warm-up
Section 2 Case Analysis
Section 3 Listen and Discuss
Section 4 Reading Comprehension
Section 5 BEC Spotlight
Chapter 10 Business Proposals
Section 1 Warm-up
Section 2 Case Analysis
Section 3 Listen and Discuss
Section 4 Reading Comprehension
Section 5 BEC Spotlight