本書內(nèi)容分為12個(gè)unit,分別介紹跨境電商概述、主流跨境電商平臺(tái)、跨境電商開店、跨境電商店鋪和詳情頁設(shè)置、跨境電商產(chǎn)品管理、跨境電商訂單管理、跨境電商營銷、跨境電商支付、跨境電商物流、跨境電商客戶服務(wù)、跨境電商評價(jià)管理、跨境電商供應(yīng)鏈。每unit分為3個(gè)part,設(shè)置warming up、listening、speaking、reading幾個(gè)模塊,訓(xùn)練讀者聽、說、讀、寫、譯各方面的能力,培養(yǎng)讀者跨境電子商務(wù)英語語言能力和良好的國際視野、跨文化交際能力,提升其在跨境電子商務(wù)領(lǐng)域的綜合競爭力。
1.商務(wù)英語專業(yè)跨境電商方向教師寫作,有很好的英語教學(xué)功底。
2.全面介紹跨境電商英語的基礎(chǔ)知識(shí)和應(yīng)用場景,每章分為warming up、listening、speaking、reading、exercises,難度適中,適合教學(xué)使用。
3.配套資源豐富,作者配套PPT、教案、習(xí)題答案、試卷、聽力素材,并配套音頻。
易靜,晴川學(xué)院英語系負(fù)責(zé)人,對跨境電商研究多年,英語水平高,對跨境電子商務(wù)客服有深入了解,寫作適合本科院校、職業(yè)院校電子商務(wù)專業(yè)、國際貿(mào)易專業(yè)、商務(wù)英語專業(yè)的教材。
Cross-Border E-Commerce English
Unit 1 Overview of Cross-Border E-Commerce
Part 1 The Concept of Cross-Border E-Commerce
Part 2 The Differences between Traditional Foreign Trade and Cross-Border E-Commerce
Part 3 The Current Situation of Cross-Border E-Commerce in China
Part 4 The Innovation and Entrepreneurship of Cross-Border E-Commerce
Unit 2 Main Cross-Border E-Commerce Platforms
Part 1 Amazon & eBay
Part 2 Alibaba & AliExpress
Part 3 DHgate
Part 4 Shopee
Unit 3 Opening a Cross-Border E-Commerce Store
Part 1 Selection of a Cross-Border E-Commerce Platform
Part 2 Preparation of Registration Materials
Part 3 Procedures of Shop Registration
Part 4 FAQ while Opening a Cross-Border E-Commerce Store
Unit 4 Store and Product Description
Part 1 Store Description
Part 2 Title and Key Words of a Product
Part 3 Banners and Pictures
Part 4 Product Description & Features
Unit 5 Cross-Border E-Commerce Product Management
Part 1 Product Selection
Part 2 Product Sorting
Part 3 Product Pricing
Part 4 Forbidden and Restricted Products (include: Intellectual Property Issue)
Unit 6 Cross-Border E-Commerce Order Management
Part 1 Pre-sale Inquiry and Reply
Part 2 Price Negotiation
Part 3 Placing an Order
Part 4 Follow-up of Order Related Services
Unit 7 Cross-Border E-Commerce Marketing Activities
Part 1 Promotion & Marketing (Platform-inside & SNS)
Part 2 SEO
Part 3 SEM
Part 4 Brand Building
Unit 8 Cross-Border E-Commerce Payment
Part 1 Offline Payments
Part 2 Online Payments (PayPal, Paynooer, LianLian)
Part 3 Payment Process
Part 4 Account Withdrawal
Unit 9 Cross-Border E-Commerce Logistics and Warehousing
Part 1 Packaging
Part 2 Logistics Channels
Part 3 Domestic and Overseas Warehouses
Part 4 Delivery Tracking & Transportation Time
Unit 10 After-sale Service of Cross-Border E-Commerce
Part 1 After-sale Rules
Part 2 Disputes and Complaints
Part 3 Changing or Returning the Goods
Part 4 Claiming
Unit 11 Transaction Evaluation of Cross-Border E-Commerce
Part 1 Five-star Praise and Feedback
Part 2 Bad Review and Feedback
Part 3 Evaluation and Comments Modifying
Part 4 Seller’s Evaluation of the Buyer
Unit 12 ERP and Supply Chain of Cross-Border E-Commerce
Part 1 Functions and Advantages of ERP
Part 2 Main ERP Systems
Part 3 Supply Chain Service Provider
Part 4 Supply Chain Management