跨境電商實(shí)用英語(第2版)(21世紀(jì)高職高專規(guī)劃教材·跨境電子商務(wù)系列)
定 價(jià):45 元
叢書名:21世紀(jì)高職高專規(guī)劃教材·跨境電子商務(wù)系列
- 作者:王瓊
- 出版時(shí)間:2020/7/1
- ISBN:9787300282565
- 出 版 社:中國人民大學(xué)出版社
- 中圖法分類:F713.36
- 頁碼:280
- 紙張:
- 版次:2
- 開本:16
本書涵蓋跨境電商概述,跨境電商平臺介紹,跨境電商售前、售中、售后服務(wù)等內(nèi)容。全書由五個(gè)單元組成,每個(gè)單元又細(xì)分成若干章節(jié),從 Warming-up、Passage Reading、 Mini-Project等方面深入解讀語言點(diǎn)和知識點(diǎn)。本書提供了內(nèi)容新穎的素材和形式多樣的練習(xí),融入了大量跨境電商行業(yè)的核心詞匯和常用表達(dá),講解充實(shí)、例句豐富、圖文并茂,增強(qiáng)了學(xué)習(xí)過程的創(chuàng)新性、真實(shí)性和趣味性。
王瓊,副教授,浙江省精品在線開放課程“跨境電商實(shí)用英語”負(fù)責(zé)人;主持浙江省哲學(xué)社會(huì)科學(xué)規(guī)劃課題“跨文化心理學(xué)視角下的跨境電商英語溝通話語研究”,主持浙江省社會(huì)科學(xué)界聯(lián)合會(huì)科普課題“‘零基礎(chǔ)’跨境電商新手的英語圖解口語寶典”,主持杭州市哲學(xué)社會(huì)科學(xué)規(guī)劃課題“服務(wù)‘一帶一路’的杭州高端跨境電商人才培養(yǎng)路徑研究”;獲2014年、2018年國家級教學(xué)成果二等獎(jiǎng),發(fā)表論文多篇。
Unit 1 Overview of Cross-border E-commerce / 1
Chapter 1 Concept and Characteristics of Cross-border E-commerce / 2
Chapter 2 The Significance of Cross-border E-commerce / 9
Chapter 3 Cross-border E-commerce Development in China / 16
Chapter 4 Customer Service of Cross-border E-commerce / 22
Unit 2 Introduction to Main Cross-border E-commerce Platforms / 29
Chapter 1 Alibaba.com / 30
Chapter 2 AliExpress / 36
Chapter 3 Amazon Platform (B2B) / 43
Chapter 4 Amazon Platform (B2C) / 49
Chapter 5 DHgate / 57
Chapter 6 E-commerce Platforms in Different Countries / 64
Unit 3
Unit 3 Pre-sale Services of Cross-border E-commerce / 73
Chapter 1 Store Description / 74
Chapter 2 Title Description / 83
Chapter 3 Product Description / 91
Chapter 4 Platform-inside Marketing / 100
Chapter 5 SNS Marketing / 108
Chapter 6 SEO & SEM / 119
Unit 4 On-sale Services of Cross-border E-commerce / 127
Chapter 1 Product Information Inquiry / 128
Chapter 2 Payment / 141
Chapter 3 Price Negotiation / 153
Chapter 4 Product Packaging / 162
Chapter 5 Shipment and Delivery / 171
Unit 5 After-sales Services of Cross-border E-commerce / 183
Chapter 1 Disputes and Complaints / 184
Chapter 2 Comments on Product/Service / 199
Chapter 3 Customer Maintenance / 208
Chapter 4 Consumer Habits and Characteristics of Major Countries ( Ⅰ ) / 218
Chapter 5 Consumer Habits and Characteristics of Major Countries ( Ⅱ ) / 225
Appendices/ 233
Appendix I Products Catalogues
商品分類名稱中英文對照 / 234
Appendix II The Introduction to the Countries that the Belt and Road Initiative Involves
“一帶一路”沿線國家介紹 / 250
參考文獻(xiàn) / 269