統(tǒng)計(jì)學(xué)原理與實(shí)務(wù)(第3版)
定 價(jià):49.8 元
叢書名:職業(yè)教育"十三五"財(cái)經(jīng)系列規(guī)劃教材
- 作者:曹印革
- 出版時(shí)間:2019/8/1
- ISBN:9787121370410
- 出 版 社:電子工業(yè)出版社
- 中圖法分類:C8
- 頁碼:276
- 紙張:
- 版次:01
- 開本:16開
全書共10章,除介紹統(tǒng)計(jì)學(xué)的基本概念、發(fā)展歷史,統(tǒng)計(jì)數(shù)據(jù)的收集、整理和顯示,以及統(tǒng)計(jì)分析的基本方法外,集中介紹了Excel在統(tǒng)計(jì)中的應(yīng)用,使學(xué)生在學(xué)會(huì)統(tǒng)計(jì)的基本方法后,能夠用Excel快速準(zhǔn)確地得到數(shù)據(jù)的處理結(jié)果。
曹印革,教授,市場營銷專任教師,高級(jí)營銷師,學(xué)院學(xué)術(shù)委員會(huì)委員。主講《市場調(diào)查與分析》《汽車營銷》等專業(yè)課程,指導(dǎo)學(xué)生參加河北省教育廳組織的“市場營銷”技能大賽,獲得二等獎(jiǎng),指導(dǎo)學(xué)生參加全國《市場調(diào)查與分析》大賽獲二等獎(jiǎng)。主編《統(tǒng)計(jì)學(xué)原理和實(shí)務(wù)》《市場營銷實(shí)務(wù)》教材,參編多部專業(yè)教材。主研參研多項(xiàng)省、市科研課題。
第 1 章 緒論 ........................................................................................................ 001
1.1 統(tǒng)計(jì)學(xué)的基本問題 ................................................................................. 001
1.2 統(tǒng)計(jì)學(xué)的研究方法 ................................................................................. 010
1.3 統(tǒng)計(jì)學(xué)中的基本范疇 ............................................................................. 013
基礎(chǔ)知識(shí)測評(píng) ................................................................................................ 020
崗位能力測評(píng) ................................................................................................ 023
第 2 章 統(tǒng)計(jì)數(shù)據(jù)收集 ......................................................................................... 024
2.1 統(tǒng)計(jì)數(shù)據(jù)收集概述 ................................................................................. 024
2.2 統(tǒng)計(jì)調(diào)查方案的設(shè)計(jì) ............................................................................. 026
2.3 統(tǒng)計(jì)調(diào)查的種類、組織形式及數(shù)據(jù)資料的收集、檢查 ........................... 030
2.4 調(diào)查報(bào)告的撰寫 .................................................................................... 039
基礎(chǔ)知識(shí)測評(píng) ................................................................................................ 051
崗位能力測評(píng) .......................................................................................................... 053
第 3 章 統(tǒng)計(jì)數(shù)據(jù)整理與顯示 .............................................................................. 055
3.1 統(tǒng)計(jì)數(shù)據(jù)整理的意義及步驟 .................................................................. 055
3.2 統(tǒng)計(jì)分組 ............................................................................................... 058
3.3 次數(shù)分布 ............................................................................................... 065
3.4 統(tǒng)計(jì)資料的顯示 .................................................................................... 070
基礎(chǔ)知識(shí)測評(píng) ................................................................................................ 076
崗位能力測評(píng) .......................................................................................................... 078
第 4 章 總量指標(biāo)和相對(duì)指標(biāo)分析 ....................................................................... 080
4.1 總量指標(biāo) ............................................................................................... 080
4.2 相對(duì)指標(biāo) ............................................................................................... 087
4.3 計(jì)算和應(yīng)用相對(duì)指標(biāo)應(yīng)注意的問題 ....................................................... 096
基礎(chǔ)知識(shí)測評(píng) ................................................................................................ 097
崗位能力測評(píng) ................................................................................................ 099
第 5 章 平均指標(biāo)和標(biāo)志變異指標(biāo)分析 ................................................................ 101
5.1 平均指標(biāo) ............................................................................................... 101
5.2 算術(shù)平均數(shù) ........................................................................................... 104
5.3 調(diào)和平均數(shù) ........................................................................................... 108
5.4 應(yīng)用平均指標(biāo)應(yīng)注意的問題 .................................................................. 112
5.5 中位數(shù)和眾數(shù) ........................................................................................ 113
5.6 標(biāo)志變異指標(biāo) ........................................................................................ 118
基礎(chǔ)知識(shí)測評(píng) ................................................................................................ 125
崗位能力測評(píng) ................................................................................................ 127
第 6 章 時(shí)間數(shù)列分析 ......................................................................................... 129
6.1 時(shí)間數(shù)列的概念和種類 ......................................................................... 130
6.2 時(shí)間數(shù)列的水平指標(biāo) ............................................................................. 133
6.3 時(shí)間數(shù)列的速度指標(biāo) ............................................................................. 142
6.4 長期趨勢(shì)及其測定 ................................................................................ 147
6.5 季節(jié)變動(dòng)的測定 .................................................................................... 155
基礎(chǔ)知識(shí)測評(píng) .......................................................................................................... 158
崗位能力測評(píng) .......................................................................................................... 161
第 7 章 指數(shù)分析 ................................................................................................ 163
7.1 指數(shù)的概念、作用和種類 ...................................................................... 163
7.2 綜合指數(shù) ............................................................................................... 166
7.3 平均數(shù)指數(shù) ........................................................................................... 172
7.4 指數(shù)體系與因素分析 ............................................................................. 177
基礎(chǔ)知識(shí)測評(píng) .......................................................................................................... 186
崗位能力測評(píng) .......................................................................................................... 189
第 8 章 抽樣推斷分析 ......................................................................................... 191
8.1 抽樣推斷的概念和作用 ......................................................................... 191
8.2 抽樣推斷中的幾個(gè)基本概念 .................................................................. 193
8.3 抽樣誤差 ............................................................................................... 200
8.4 抽樣估計(jì)的方法 .................................................................................... 207
8.5 必要樣本容量的確定 ............................................................................. 212
基礎(chǔ)知識(shí)測評(píng) .......................................................................................................... 216
崗位能力測評(píng) .......................................................................................................... 218
第 9 章 相關(guān)關(guān)系與線性回歸分析 ....................................................................... 221
9.2 相關(guān)關(guān)系的判斷.............................................................................................224
9.3 線性回歸分析.................................................................................................229
基礎(chǔ)知識(shí)測評(píng) .......................................................................................................... 234
崗位能力測評(píng) .......................................................................................................... 237
第 10 章 Excel 在統(tǒng)計(jì)中的應(yīng)用 .......................................................................... 242
10.1 利用 Excel 收集與整理數(shù)據(jù) ................................................................. 242
崗位能力測評(píng) .......................................................................................................... 253
10.2 利用 Excel 計(jì)算描述統(tǒng)計(jì)量 ................................................................. 253
崗位能力測評(píng) .......................................................................................................... 257
10.3 利用 Excel 進(jìn)行動(dòng)態(tài)數(shù)列分析 .............................................................. 257
崗位能力測評(píng) .......................................................................................................... 260
10.4 利用 Excel 進(jìn)行指數(shù)分析 ..................................................................... 260
崗位能力測評(píng) .......................................................................................................... 263
10.5 利用 Excel 進(jìn)行相關(guān)關(guān)系與線性回歸分析 ............................................ 264
崗位能力測評(píng) .......................................................................................................... 268
附錄 A 隨機(jī)數(shù)字表 ............................................................................................. 270
附錄 B 正態(tài)概率表 ............................................................................................. 273
參考文獻(xiàn) ............................................................................................................... 275