商務(wù)英語(yǔ)系列教材:國(guó)際經(jīng)濟(jì)導(dǎo)論
定 價(jià):35.8 元
- 作者:王關(guān)富,陳蘇東,陳建平 著
- 出版時(shí)間:2004/1/1
- ISBN:9787040112610
- 出 版 社:高等教育出版社
- 中圖法分類(lèi):D996
- 頁(yè)碼:442
- 紙張:
- 版次:1
- 開(kāi)本:16開(kāi)
《國(guó)際經(jīng)濟(jì)導(dǎo)論》從歷史和理論的層面對(duì)國(guó)際經(jīng)濟(jì)環(huán)境進(jìn)行了介紹,比較客觀地反映了最有代表性的西方經(jīng)濟(jì)學(xué)家和管理學(xué)家的研究成果。全書(shū)共分5部分,分別為經(jīng)濟(jì)運(yùn)行管理、國(guó)際商務(wù)體系框架、國(guó)際金融環(huán)境、國(guó)際競(jìng)爭(zhēng)環(huán)境和其他相關(guān)環(huán)境因素。《國(guó)際經(jīng)濟(jì)導(dǎo)論》在傳授知識(shí)的同時(shí),十分重視語(yǔ)言知識(shí)與技能的學(xué)習(xí)和掌握,設(shè)計(jì)了形式多樣、內(nèi)容豐富的練習(xí),其中討論題和小案例,理論聯(lián)系實(shí)際,能引發(fā)讀者的思考,提高其認(rèn)問(wèn)題、分析問(wèn)題和解決問(wèn)題的能力!秶(guó)際經(jīng)濟(jì)導(dǎo)論》主要供普通高等教育商務(wù)英語(yǔ)專(zhuān)業(yè)學(xué)生,以及國(guó)際貿(mào)易、國(guó)際經(jīng)濟(jì)、國(guó)際工商管理學(xué)外向型專(zhuān)業(yè)的學(xué)生使用,同時(shí)也可供從事國(guó)際商貿(mào)工作的人員參考使用。
改革開(kāi)放的20年是中國(guó)經(jīng)濟(jì)高速發(fā)展并逐漸融入世界經(jīng)濟(jì)的20年。中國(guó)加入世界貿(mào)易組織是此進(jìn)程的一個(gè)重要里程碑,必將進(jìn)一步推動(dòng)中國(guó)經(jīng)濟(jì)與世界經(jīng)濟(jì)的接軌與融合。經(jīng)濟(jì)日益全球化的趨勢(shì)迫切需要我們培養(yǎng)一大批熟練掌握外語(yǔ)、通曉商務(wù)知識(shí)、熟悉國(guó)際商務(wù)環(huán)境、善于跨文化交際的國(guó)際型商務(wù)人才。
此類(lèi)商務(wù)人才的成功培養(yǎng)涉及到諸多環(huán)節(jié)與因素,其中至關(guān)重要的是要有一套有助于實(shí)現(xiàn)此培養(yǎng)目標(biāo)的、編寫(xiě)意圖明確、針對(duì)性強(qiáng)、質(zhì)量高的教材,因?yàn)榻滩氖且磺薪虒W(xué)活動(dòng)得以開(kāi)展的基礎(chǔ)與前提。目前涉及商務(wù)英語(yǔ)的教材不少,但在系統(tǒng)性、完整性以及語(yǔ)言技能與商務(wù)知識(shí)的有機(jī)結(jié)合上都多少存在著不足。
普通高等教育“十五”國(guó)家級(jí)規(guī)劃教材--商務(wù)英語(yǔ)系列教材是高等教育出版社與在商務(wù)英語(yǔ)教學(xué)與研究領(lǐng)域起步早、陣容強(qiáng)的對(duì)外經(jīng)濟(jì)貿(mào)易大學(xué)、廣東外語(yǔ)外貿(mào)大學(xué)、上海對(duì)外貿(mào)易學(xué)院、上海外國(guó)語(yǔ)大學(xué)、廈門(mén)大學(xué)、北京外國(guó)語(yǔ)大學(xué)、北京工業(yè)大學(xué)和湖南大學(xué)等單位聯(lián)合推出的一套全新的商務(wù)英語(yǔ)系列教材。這套教材在編寫(xiě)設(shè)計(jì)時(shí)特別注意把握好商務(wù)活動(dòng)主題的涵蓋面、商務(wù)知識(shí)的系統(tǒng)性與完整性以及語(yǔ)言技能與商務(wù)知識(shí)的平衡,在體系上分為商務(wù)英語(yǔ)基礎(chǔ)課程教材《商務(wù)英語(yǔ)聽(tīng)說(shuō)》、《商務(wù)英語(yǔ)閱讀》、《商務(wù)英語(yǔ)寫(xiě)作》、《商務(wù)英語(yǔ)翻譯》等,和商務(wù)英語(yǔ)專(zhuān)業(yè)核心課程教材《工商導(dǎo)論》、《國(guó)際經(jīng)濟(jì)導(dǎo)論》、《國(guó)際貿(mào)易實(shí)務(wù)》等。每本教材自成體系,但整套教材又形成了有機(jī)的整體。另外,此套教材不是封閉系列,還將不斷有新教材推出。
本套教材體現(xiàn)了編撰者努力將語(yǔ)言技能的訓(xùn)練與商務(wù)英語(yǔ)知識(shí)的介紹融為一體的編寫(xiě)理念,最終服務(wù)于復(fù)合型人才培養(yǎng)的目標(biāo)。編撰者們不僅具有豐富的語(yǔ)言教學(xué)經(jīng)驗(yàn),而且具備商務(wù)活動(dòng)的實(shí)踐經(jīng)驗(yàn)。有些作者本身就是經(jīng)貿(mào)領(lǐng)域的專(zhuān)家學(xué)者,他們集教學(xué)經(jīng)驗(yàn)、學(xué)術(shù)背景與專(zhuān)業(yè)經(jīng)驗(yàn)于一身,有力地保證了這套系列教材的編撰質(zhì)量。
本套教材在編撰過(guò)程中得到了高等教育出版社的大力支持,在此特致感謝。
part One Managing the Economg
Chapter 1Measuring Economic Success
Economic Growth and Its Measurement
High Employment,Low Unemployment
Stable Prices
Satisfactory Balance 0f Payments
PotentiaI Conflicts Between Goals
Case Study
Japan’S Economic Performance Between 1 960-
Chapter 2 Aggregate Demand and Supply
Aggregate Demand(AD)
Aggregate Supply(AS)
Interaction 0f AS and AD
Case Study
The Two Supply Shocks in the 1970s
Chapter 3 Demand Management Fiscal Policy and
Monetary Policy
Fiscal Policy
Monetary Policy
The Effects of Stabilization Policy
Case Study
China’S Macroeconomic Policy in Recent Years
Chapter 4 Supp~~Management and Income
Policies
Supply-side Policies
lncome Policies
Case Study
The Laffer.Curve and the Supply-Side Policy
part‘two The 3ramework of World
Trade
Chapter 5Basic Theories of InternotIOnal
Trade
Classical Theories of Trade
The Factor·Proportions Theory·——HO Theory
Demand·Side Theories of Trade and Country-Similarity
Theory
Technology-Based Theory of Trade
The Product Life-Cycle Model of Trade
Case Study
The Theory Behind the Antidumping
Chapter 6 Free Trade Versus Protectionism
The Gains from Free Trade
Differenl Means of Protection
The Arguments for Trade Protection
Case Study
The Growing U.S.Trade Imbalance with China
Chapter 7Multilateralism Versus Recjionalism
Multilateral Trade Liberalization-from GATT to WTO
Regional Trade Liberalization
Case Study
Towards a Tripartite World
Chapter 8 The Changinq Strudure ofWorld Output
andTrade
The Post.War Growth of World Output
The Growth of World Trade and Changes in Commodity
Composition
The Growth 0f Service Trade
Case Study
Chinas Bid to Join the World Trade Organization
part ThreeTInternational Monetary
Relations
Chapter 9Balance of Payments
Accounting Principles
Balance 0f Payments Structure
PracticaIlssues:Problems and Solutions
Case Study
Mexico’S 1 994 Balance of Pavments Crisis
Chapter 1 0 Exchange-Rate Systems
Fixed Exchange Rates
Flexible Exchange Rates
Hybrid Exchange-Rate Systems
Case Study
The Shift from a Fixed Exchange-Rate Regime to a Flexible
Exchange-Rate Regime
Chapter 1 1Macroeconomic Policy in an Open
Economy
Economic Objectives 0f Nations
Policy Instruments
Policy Effects
International Economic Policy Coordination
Case Study
PlazaAgreementofl985and LouvreAccordofl9
Chapter 1 2InternationalMonetarySystem
The Gold Standard Era.1870-1914 212D
The Inter·War Period(Flexible Rates and Controls),1918-
The Bretton Woods System and the International Monetary
Fund(IMF),1944-19
Managed Floating Since 1 973 and the European Monetary
System
Case Study
The Gold Standard and the Great Depression
Part Four glob Competitive Environ-
merit
Chapter 13GIObalizatiOn Trend
Globalization-A Reality or an lIlusion?
Historical Review 0f Globalization
Indicators of Increasing Integration
Has Globalization Gone Too Far?-Debate Over It
Case Study
Disintegration of Production
Chapter 14Compet Jtion and Campetitive
Advantage
Introduction to the Theory of Competitive Advantage——Concepts
and Parameters
Complete Formulation 0f Competitiveness
Growing Impact of International Competitiveness
Case Study
Free Competition
Chapter 1 5 Technological Innovation and
Competitiveness
The Meaning of Innovation and the Development of Technological
Innovation
Skill.Based or Resource.Based Competitiveness
Impact of Technological Innovation
Case Study
Innovation-Key for Success
Chapter 1 6Corporate Strategies and National
PolJcies
Definition of Corporate Strategy and Its Historical Develop-
menl
The Formulation of Corporate Competitive Strategies
National Policies to Help Build up Competitive Edge
Bridging Corporate Strategy with the Nation’S Wealth-Building
Strategy
Case Study
Strategies for Growth
part five Other Relevant Environ-
merits
Chapter 1 7PoIiticaI-LegaI Environment
PoliticaI Environment
Legal Environment
Case Study
The BigGun
Chapter 1 8Social-Cultural Environment
What IS Culture
Social Structure a
SociaI Stratification
Religion
Language
Education
Culture and the Workplace
Cultural Change
Case Study
Cultural Differences at ABB
Key to Exercises