體驗(yàn)商務(wù)英語(yǔ)教師用書(shū)
定 價(jià)：47 元
- 作者：（英）馬斯庫(kù)爾（Mascull，B.）著
- 出版時(shí)間：2012/6/1
- ISBN：9787040346060
- 出 版 社：高等教育出版社
- 中圖法分類(lèi)：F7
- 頁(yè)碼：247
- 紙張：膠版紙
- 版次：1
- 開(kāi)本：16K
《體驗(yàn)商務(wù)英語(yǔ)同步練習(xí)1（第二版）》為引進(jìn)改編教材，原系列教材是非常成熟的商務(wù)英語(yǔ)系列教材，改編后可適應(yīng)我國(guó)高校教學(xué)的需要。該系列教材語(yǔ)言素材真實(shí)，相關(guān)教學(xué)和學(xué)習(xí)資源配套完整。共4級(jí)，每一級(jí)都有學(xué)生用書(shū)、練習(xí)冊(cè)、教師用書(shū)、試題庫(kù)和錄音帶，此外配有教學(xué)錄像，并提供網(wǎng)站支持。另外還編有《國(guó)際管理》、《商法》、《銀行與金融》和《商務(wù)英語(yǔ)語(yǔ)法與用法》。本系列教材話題緊跟國(guó)際經(jīng)濟(jì)發(fā)展形勢(shì)，循序漸進(jìn)地訓(xùn)練學(xué)生用英語(yǔ)進(jìn)行調(diào)研分析、歸納總結(jié)和使用正確語(yǔ)體作書(shū)面或口頭表述的能力。既可以幫助在校生了解真實(shí)的商務(wù)環(huán)境和話題，學(xué)習(xí)地道的商務(wù)英語(yǔ)；也可以幫助從事各種經(jīng)濟(jì)活動(dòng)的商務(wù)人員通過(guò)語(yǔ)言技能綜合訓(xùn)，較快地提高語(yǔ)言能力。可作為英語(yǔ)專業(yè)商務(wù)英語(yǔ)方向基礎(chǔ)階段課程教材，也可作為在職人員進(jìn)修商務(wù)英語(yǔ)高級(jí)課程教材或社會(huì)培訓(xùn)之用。
Notes on units
Unit 1 Brands
At a glance
Business brief
Lesson notes
Unit 2 Travel
At a glance
Business brief
Lesson notes
Unit 3 0rganisation
At a glance
Business brief
Lesson notes
Unit 4 Change
At a glance
Business brief
Lesson notes
Unit 5 Money
At a glance
Business brief
Lesson notes
Unit 6 Advertising
At a glance
Business brief
Lesson notes
Unit 7 Cultures
At a glance
Business brief
Lesson notes
Revision
Unit A
Unit 8 Employment
At a glance
Business brief
Lesson notes
Unit g Trade
At a glance
Business brief
Lesson notes
Unit 10 Quality
At a glance
Business brief
Lesson notes
Unit 11 Ethics
At a glance
Business brief
Lesson notes
Unit 12 Leadership
At a glance
Business brief
Lesson notes
Unit 13 Innovation
At a glance
Business brief
Lesson notes
Unit 14 Competition
At a glance
Business brief
Lesson notes
Revision
Unit B
Text bank
Teacher's notes
Unit 1 Brands
Business-to-business branding
Brands and passion
Unit 2 Travel
Hotel hotspots
The importance of eye-to-eye contact
Unit 3 0rganisation
Morale in service organisations
Organisational learning
Unit 4 Change
Implementing change
A changing economy
Unit 5 Money
Company results: cars
Company results: pay TV
Unit 6 Advertising
Advertising to Latino consumers
Should advertising to children be banned?
Unit 7 Cultures
Cultures and outsourcing
US and European business cultures
Unit 8 Employment
Asking for a raise
Spending the company's money
Unit 9 Trade
Trade and textiles
Questioning globalisation
Unit 10 Quality
Principles of quality
Quality studies
Unit 11 Ethics
Industrial espionage
Bribery and corruption
Unit 12 Leadership
Teaching leadership 1
Teaching leadership 2
Unit 13 Innovation
Encouraging innovation
Rewarding innovation
Unit 14 Competition
Price competition
Competitive forces
Text bank answer key
Teacher's notes
Resource bank
Unit 1 Brands
Taking part in meetings
Unit 2 Travel
Making arrangements on the telephone
Unit 3 0rganisation
Socialising: introductions and networking
Unit 4 Change
Taking part in meetings 2
Unit 5 Money
Dealing with figures
Unit 6 Advertising
Starting presentations
Unit 7 Cultures
Social English
Unit 8 Employment
Managing meetings
Unit g Trade
Negotiating
Unit 10 Quality
Telephone complaints
Unit 11 Ethics
Problem-solving
Unit 12 Leadership
Decision-making
Unit 13 Innovation
Presenting
Unit 14 Competition
Negotiating
Appendix
Translation reference
Business brief
Reading
Audio scripts
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