實(shí)用現(xiàn)代商務(wù)英語寫作
定 價(jià)：29 元
- 作者：周述謹(jǐn)
- 出版時(shí)間：2009/5/1
- ISBN：9787561443101
- 出 版 社：四川大學(xué)出版社
- 中圖法分類：H31
- 頁碼：294
- 紙張：
- 版次：1
- 開本：16開
隨著中國經(jīng)濟(jì)與世界經(jīng)濟(jì)接軌的步伐加快，國際商務(wù)活動(dòng)越來越頻繁，有效的溝通在國際商務(wù)活動(dòng)中起著關(guān)鍵性的作用，而成功的商務(wù)寫作是最常用的有效溝通方式。
商務(wù)寫作不同于一般的議論文、散文或小說的寫作，它有其獨(dú)特的寫作原則和格式，需要相關(guān)的商務(wù)或經(jīng)貿(mào)專業(yè)知識(shí)。《實(shí)用現(xiàn)代商務(wù)英語寫作》根據(jù)商務(wù)寫作的特點(diǎn)，分三個(gè)部分對(duì)其進(jìn)行全面介紹。第一部分介紹以顧客（讀者）為導(dǎo)向的商務(wù)英語寫作原則和寫作流程與技巧；第二部分介紹商務(wù)書信的格式和構(gòu)成以及各類常用商務(wù)書信的寫作，包括書信、電子郵件、傳真、備忘錄、會(huì)議記錄、報(bào)告、履歷表和求職信；第三部分著重根據(jù)國際貿(mào)易流程介紹國際貿(mào)易書信的寫作，包括國際貿(mào)易流程介紹、建立業(yè)務(wù)關(guān)系、詢盤、發(fā)盤、還盤、接受、包裝、裝運(yùn)、支付、保險(xiǎn)，以及抱怨、索賠和理賠。書中每章都有專業(yè)知識(shí)介紹和商務(wù)寫作技巧介紹，并且根據(jù)作者多年國際商務(wù)工作實(shí)踐，書中給出了大量實(shí)例，以及常用句型和練習(xí)。
《實(shí)用現(xiàn)代商務(wù)英語寫作》融英語語言知識(shí)、商務(wù)知識(shí)和國際貿(mào)易知識(shí)于一體，內(nèi)容新穎、闡釋詳盡、實(shí)例豐富真實(shí)、學(xué)練結(jié)合、實(shí)用性強(qiáng)�！秾�(shí)用現(xiàn)代商務(wù)英語
Modern business English is the writing ofinformation in a way that gives a reader a goodchance of understanding the document at the firstreading.
Part One Reader-Oriented Modern Business English Writing
Chapter 1 Process of Business English Writing
Ⅰ. Introduction
Ⅱ. Plan
Ⅲ. Organize
Ⅳ. Draft
Ⅴ. Revise
Ⅵ. Edit
Words and Expressions
Exercises
Part Two Modern Business English Writing
Chapter 2 Business English Letters
Ⅰ. The Structure of a Business English Letter
Ⅱ. The Format of a Business English Letter
Ⅲ. Font
Ⅳ. Punctuation
Ⅴ. Envelope Addressing
Words and Expressions
Exercises
Chapter 3 Business English Email
Ⅰ. Introduction
Ⅱ. Writing Effective Email
Ⅲ. Specimen Email
Words and Expressions
Exercises
Chapter 4 Business English Faxes
Ⅰ. Introduction
Ⅱ. Fax Cover Sheet
Ⅲ. Conventions for Sending Fax
Ⅳ. Specimen Faxes
Words and Expressions
Exercises
Chapter 5 Business English Memos
Ⅰ. Introduction
Ⅱ. Conventions for Writing Memos
Ⅲ. Specimen Memos
Words and Expressions
Exercises
Chapter 6 Business English Minutes
Ⅰ. Introduction
Ⅱ. Strategies for Writing Effective Minutes
Ⅲ. Specimen Minutes
Words and Expressions
Commonly Used Sentences
Exercises
Chapter 7 Business English Reports
Ⅰ. Introduction
Ⅱ. Formal Reports
Ⅲ. Informal Reports
Ⅳ. Specimen Reports
Words and Expressions
Commonly Used Sentences
Exercises
Chapter 8 Resume
Ⅰ. Introduction
Ⅱ. The Structure of a Resume
Ⅲ. Formats of a Resume
Ⅳ. Writing Style
Ⅴ. Specimen Resumes
Words and Expressions
Exercises
chapter 9 Application Letter
Ⅰ. Introduction
Ⅱ. Outline for an Application Letter
Ⅱ. Specimen Application Letters
Words and Expressions
Commonly Used Sentences
Exercises
Part Three Business Letters for International Trade
Chapter 10 A Brief Introduction to International Trade Practice ..
Ⅰ.Introduction
Ⅱ. General Procedures of Export Transactions
Ⅲ. General Procedures of Import Transactions
Words and Expressions
Chapter 11 Establishing Business Relations
Ⅰ. Introduction
Ⅱ. The Structure of a Letter of Establishing Business Relations
Ⅲ. Specimen Letters
Words and Expressions
Commonly Used Sentences
Exercises
Chapter 12 Enquiry
Ⅰ. Introduction
Ⅱ. The Structure of an Enquiry
Ⅲ. Specimen Letters
Words and Expressions
Commonly Used Sentences
Exercises
Chapter 13 Offer
Ⅰ. Introduction
Ⅱ. The Structure of an Offer
Ⅲ. Specimen Letters
Words and Expressions
Commonly Used Sentences
Exercises
Chapter 14 Counter-Offer
Chapter 15 Order and Acceptance
Chapter 16 Packing
Chapter 17 Shipment
Chapter 18 Payment
Chapter 19 Insurance
Chapter 20 Complaints,Claims and Adjustments
Appendix A Currency
Appendix B Banks
Appendix C Trade Tems
Appendix D Capitals and States of U.S.A
References
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