《商務英語閱讀(下冊 第三版)》的特點是,一,涉及領域廣。全書分上、下兩冊,共32個單元,《商務英語閱讀(下冊 第三版)》為下冊,涉及了國際貿易、金融、營銷、物流、人力資源管理、跨文化交際、知識產權等多個領域。每個單元包括三篇閱讀。A篇內容翔實,讓讀者對本單元話題做整體了解,并掌握本領域所涉及的專業(yè)詞匯:另外兩篇補充閱讀材料選自新聞報道,短小精悍,從某一獨特視角讓讀者體會此領域的新發(fā)展和新動態(tài)。第二,注釋詳細。針對文章中出現的專業(yè)術語以及相關的知識背景,《商務英語閱讀(下冊 第三版)》提供了詳細的注釋,幫助讀者更好地理解文章。第三,形式多樣的練習!渡虅沼⒄Z閱讀(下冊 第三版)》的練習題型包括回答問題、詞義搭配、多項選擇、正誤判斷、英譯漢等,并附有答案,目的在于幫助讀者鞏固所學內容,并幫助讀者提高語言實際運用能力。《商務英語閱讀(下冊 第三版)》還配備有電子教案和電子版輔導用書,方便讀者自學和教師授課使用。
Unit 1 Team Spirit: Cultivate the Culture
Fast Reading Ⅰ How to Build Strong Team Spirit?
Fast Reading Ⅱ How Much Do You Know About Team Spirit?
Unit 2 Performance Evaluation
Fast Reading Ⅰ New Strategies to Talk About Your Performance Evaluation with Your Boss
Fast Reading Ⅱ Being Able to Impress at Appraisals
Unit 3 Uncovering a Company's Corporate Culture—a Critical Task for Job—seekers
Fast Reading Ⅰ Apple's Corporate Culture
Fast Reading Ⅱ What Does an Organization's Culture Reveal?
Unit 4 Why Should We Go for Six Sigma?
Fast Reading Ⅰ Six Sigma—the Soul of Effectiveness
Fast Reading Ⅱ Remembering Bill Smith, Father of Six Sigma
Unit 5 General Introduction to Logistics
Fast Reading Ⅰ Eight Reasons to Consider a Career in Logistics
Fast Reading Ⅱ Reverse Logistics
Unit 6 Challenges Facing Chinese Logistics Industry
Fast Reading Ⅰ Logistics Firms Face Challenges
Fast Reading Ⅱ TNT Chooses Verizon for Global Telecommunications Network Transformation
Unit 7 Just—in—time
Fast Reading Ⅰ Focus on Public Transportation
Fast Reading 2 Premium Freight Makes JIT Fit
Unit 8 Universal Parcel Service
Fast Reading Ⅰ A Foreign Express Giant Invests in China
Fast Reading Ⅱ Trending in China: Cross—border E—commerce
Unit 9 General Introduction to Insurance
Fast Reading Ⅰ China Mulls Insurance Market Easing for Foreign Firms
Fast Reading Ⅱ China to Implement Bank Deposit Insurance
Unit 10 IPR and Economic Growth
Fast Reading Ⅰ IPR Protection Is Key to Economic Growth
Fast Reading Ⅱ Web Firms' Video and Subtitle Sites Closed in IPR Crackdown
Unlt 11 Human Relationship in the 21st Century
Fast Reading Ⅰ How to Work with People You Don't Like
Fast Reading Ⅱ Build a Great Working Relationship with Your Boss
Unit 12 Cross—cultural Communication
Fast Reading Ⅰ Culture Shock
Fast Reading Ⅱ “Secrets” Not Spoken out before Americans
Unit 13 Business Etiquette
Fast Reading Ⅰ Gifts You Should Never Give at the Office
Fast Reading Ⅱ Helpful Negotiation Tips
Unit 14 Interview Skills
Fast Reading Ⅰ How to Prepare for the Second Interview
Fast Reading Ⅱ Interview Questions
Unit 15 The Future of the World Economy
Fast Reading Ⅰ "Chinanomics" Could Hold Key to Japan's Economy Recovery
Fast Reading Ⅱ Five Future Trends and the World Economy
Unit 16 Sustainable Development
Fast Reading Ⅰ Tourism and Sustainable Development
Fast Reading Ⅱ Ecological Civilization Shapes Nation's Future
Key to Exercises
References
《商務英語閱讀(下冊 第三版)》:
Furthermore, the economy has to go through a major restructuring.One problem for the country is that increased economic activity has led to rising labor costs especially in key regions of manufacturing and logistics.This will increase pressure on inefficient public sector companies and eventually lead to higher levels of unemployment.This will be increased by foreign competitors entering the market in line with China's WTO commitments.
"If China's economy does have a 'hard landing' as many economists predict, there will be a major impact on air, sea, express and logistics companies which have over invested in capacity in the region," an insider says, "For the time being, though, the fragmented, low value—added nature of the Chinese transport market will still provide many opportunities for foreign, and the more developed domestic players, to grab market share."
Economy Imbalance
China's economy has wide variances in levels of activity and development.There is a major imbalance of goods flows from the developed east of the country to the more undeveloped west.This has resulted in difficulties in finding supports, leading to higher costs for Chinese haulage companies which transfer cargo among regions.Internationally these imbalances also exist between China and the rest of the world, leading to difficulties in re—positioning empty containers.
Domestic Trade Barriers
Although China's entry into the WTO has lowered trade barriers such as tariffs and quotas for international shipments, there are still problems related to moving goods around China itself.There are unofficial border tolls when goods move between provinces.This is particularly evident for shipping from an inland manufacturing location to a port city.
Poor Infrastructure
One of the key challenges facing the Chinese logistics industry is the status of the country's transport infrastructure.At present, despite some large scale projects, companies in the region complain of insufficient integration of transport networks, information technology(IT), warehousing and distribution facilities.Outside of the main economic centers, the logistics sector tends to be of low quality, highly inefficient and with little technological competence.
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