本書不僅涵蓋了會計學中財務報表分析、融資、投資和利潤分配等主要知識點，而且涵蓋了市場營銷中營銷環(huán)境、營銷策略、促銷以及客戶交易管理等核心內(nèi)容，同時，還包含了物流管理中配送、信息管理、倉儲與庫存管理以及包裝與流通等重要內(nèi)容。本書共設計了12個項目，涉及到應用技術(shù)型大學管理學院普遍開設的財務管理、市場營銷和物流管理三個專業(yè)，每個專業(yè)有4個項目，每個項目分為三個部分：1.Situational Dialogues；2.Technical Terms and Expressions；3.Exercises。
Project 1 Accounting
1．Situational DiMogues
2．Technical Terms and Expressions
3．Exercises
Project 2 Financial Statement Analysis
1．Situational Dialogues
2．Technical Terms and Expressions
3．Exercises
Project 3 Capital Raising and Investment
1．Situational Dialogues
2．Technical Terms and Expressions
3．Exercises
Project 4 Profit Distribution
1．Situational Dialogues
2．Technical Terms and Expressions
3 Exercises
Project 5 Marketing Strategies
1．Situational Dialogues
2．Technical Terms and Expressions
3．Exercises
Project 6 Marketing Mix
1．Situational Dialogues
2．Technical Terms and Expressions
3．Exercises
Project 7 Promotion Mix
1．Situational Dialogues
2．Technical Terms and Expressions
3．Exercises
Project 8 Customer Transaction Management
1．Situational Dialogues
2．Technical Terms and Expressions
3．Exercises
Project 9 Distribution Management
1．Situational Di~ogues
2．Technical Terms and Expressions
3．Exercises
Project 10 Logistics Information System
1．Situational Dialogues
2．Technical Terms and Expressions
3．Exercises
Project 11 Warehousing and Inventory Management
1．Situational Dialogues
2．Technical Terms and Expressions
3．Exercises
Project 12 Transportation Management and Packaging
1．Situational Dialogues
2．Technical Terms and Expressions
3．Exercises
參考文獻
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