定 價：17 元
叢書名：21世紀實用商務英語教程/高等教育百門精品課程教材建設計劃一類精品項目
- 作者：鄧之宇，張立玉編著
- 出版時間：2007/3/1
- ISBN：9787307053465
- 出 版 社：武漢大學出版社
- 中圖法分類：H31
- 頁碼：173
- 紙張：膠版紙
- 版次：1
- 開本：16K
本書共有十個章節(jié)，系統(tǒng)而又全面地介紹了電子商務的基礎知識，對其中關鍵的電子商務術語均給出了注釋。其中網上時文閱讀文章針對性、時效性很強。本書注重理論與實際應用相結合。對引導學生和讀者積極參加實踐活動，將書本的知識轉化為一種謀生的手段有極大的幫助和參考價值。為了更好的配合教學，本書還配有課件供師生參考使用。
本書結合電子商務專業(yè)教學的實際需要，以其教學大綱為參考，通過國際權威機構、知名媒體和專業(yè)網站等途徑采集出難度適中，涉及電子商務的歷史、發(fā)展和理論；電子商務企業(yè)對客戶、企業(yè)對企業(yè)的運作流程，網上支付網絡安全，電子政務和電子商務的發(fā)展前景。內容豐富，具有新穎性、實用性和前瞻性，將電子商務知識與英語學習有機地結合起來，適合高等院校電子商務專業(yè)、外貿專業(yè)及商務英語專業(yè)的學生使用，也可供網絡、商貿人員參考。
Chapter 1 Internet and World Wide Web
Section A E-Businen Essentials
The ABC of Internet and World Wide Web
Section B Online Reading Material
The Intemet and Business
Section C Online Surfing
What We Will Need to Get Staxted
Section D Supplementary Reading
E-English Rules the Waves
Chapter 2 Electronic Business Basics
Section A E.Business Essentials
Defining E-Business
Section B Online Reading Material
Power at Last
Section C Online Surfing
An E-mail Account
Section D Supplementary Reading
Whats the Meaning of @ in the E-marl Address
Chapter 3 Business-to-Business E-Business
Section A E.Business Essentials
Defining Business-to-Business E-Business
Section B Online Reading Material
How Business-to-Business Works
Section C Online Surfing
Search Engines and DLrectones
Section D Supplementary Reading
Google Is Adding Maior Libraries to Its Database
Chapter 4 Business-to-Consumer E-Business
Section A E.Business Essentials
Defining Business-to-Consumer E-Business
Section B Online Reading Material
Understanding B2C E-Business
Section C Online Surfing
Web Address and Domain Names
Section D Supplementary Reading
From a Librarian to Americas Richest Man.
Chapter 5 E-Business Web Site
Section A E-Business Essentials
Reviewing Web Hosting Vocabulary
Section B Online Reading Material
Usability of the E-Business Web Site
Section C Online Surfing
Visiting Online Stores
Section D Supplementary Reading
Big Media， Little Blogosphere
Chapter 6 Marketing Strategy for E-Business （ Ⅰ ）
Section A E-Business Essentials
Identifying Marketing Issues
Section B Online Reading Material
E-Marketing Planning
Section C Online Surfing
Online Advertising： Banner Ads
Section D Supplementary Reading
China Promises Intemet Bounty
Chapter 7 Marketing Strategy for E-Business （ Ⅱ ）
Section A E-Business Essentials ~
Market Research for E-Business
Section B Online Reading Material
Applying the Marketing Mix to E-Business
Section C Online Surfing
Online Forms
Section D Supplementary Reading
How Auction Sites Work Online
Chapter 8 Electronic Payments
Chapter 9 Security Issues
Chapter 10 Customer Service Strategies
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