外教社跨文化交際叢書：商務(wù)世界的跨文化溝通
定 價：68 元
- 作者：[美] 赫納（Michael B.Hinner） 編
- 出版時間：2014/4/1
- ISBN：9787544635752
- 出 版 社：上海外語教育出版社
- 中圖法分類：F740
- 頁碼：490
- 紙張：膠版紙
- 版次：1
- 開本：16開
在經(jīng)濟全球化時代，跨文化交際的重要性日益凸顯。了解不同文化的差異也成為跨國企業(yè)避免國際商務(wù)合作中的摩擦和障礙、進行有效跨文化商務(wù)溝通的首要前提。以此為宗旨，《外教社跨文化交際叢書：商務(wù)世界的跨文化溝通》精選了世界跨文化交際研究領(lǐng)域的知名專家撰寫的20篇精品文章，從宏觀和微觀兩個層面闡述了跨文化交際如何影響、引導(dǎo)和決定世界商務(wù)的方方面面，并針對如何提高跨文化交際能力提出了中肯有效的建議�！锻饨躺缈缥幕浑H叢書：商務(wù)世界的跨文化溝通》對跨文化交際研究者、跨國企業(yè)管理者，以及其他讀者均有極高的參考價值。
General Introduction: Cultural Adaptation in Mergers and Acquisitions MichaeIB. Hinner
Intercultural Communication for a Global Society D. Raylleisey
A Review of the Concept of Intercultural Effectiveness Guo-Ming Chen
Adapting to a New Culture: An Integrative Communication Theory Young YunKim
Managing Intercultural Conflict: Applying the Culture-Based Situational Conflict Model John Oetzel, Adolfo Jose Garcia
Cultural Constraints in Management Theories GeertHofstede
Contrastive Prototypes of Communication Styles in Decision-Making: Mawashi Style vs. Tooshi Style TeruyukiKume
Assertiveness as Communication Competence: A Comparison of the Communication Styles of American and Japanese Students ArvindSinghal, Motoko Nagao
The Practice of Transformational Leadership in Chinese Culture: Constraints and Promises VivianSheer
The Effect of Intercultural Sensitivity on Employee Performance in Cross-Cultural Service Encounters in London and Florida SteveSizoo
Gender- Related Differences in Intercultural Communication Andrea Graf
Advertising to the Bottom of the Pyramid: Communicating with Consumers in Developing Markets BarbaraMueller
The Reflection of Culture in Global Business and Marketing Strategy Marieke DeMooij
Visual Advertising across Cultures PauIMessaris
The Role of Culture in Persuasive Presentations: An Israeli and New Zealand Student Video Exchange Prue Holmes, Nurit Zaidman General Introduction: Cultural Adaptation in Mergers and Acquisitions MichaeIB. Hinner
Intercultural Communication for a Global Society D. Raylleisey
A Review of the Concept of Intercultural Effectiveness Guo-Ming Chen
Adapting to a New Culture: An Integrative Communication Theory Young YunKim
Managing Intercultural Conflict: Applying the Culture-Based Situational Conflict Model John Oetzel, Adolfo Jose Garcia
Cultural Constraints in Management Theories GeertHofstede
Contrastive Prototypes of Communication Styles in Decision-Making: Mawashi Style vs. Tooshi Style TeruyukiKume
Assertiveness as Communication Competence: A Comparison of the Communication Styles of American and Japanese Students ArvindSinghal, Motoko Nagao
The Practice of Transformational Leadership in Chinese Culture: Constraints and Promises VivianSheer
The Effect of Intercultural Sensitivity on Employee Performance in Cross-Cultural Service Encounters in London and Florida SteveSizoo
Gender- Related Differences in Intercultural Communication Andrea Graf
Advertising to the Bottom of the Pyramid: Communicating with Consumers in Developing Markets BarbaraMueller
The Reflection of Culture in Global Business and Marketing Strategy Marieke DeMooij
Visual Advertising across Cultures PauIMessaris
The Role of Culture in Persuasive Presentations: An Israeli and New Zealand Student Video Exchange Prue Holmes, Nurit Zaidman
Pragmatic Diversity, Pragmatic Transfer, and Cultural Identity Yuxinjia
Hispanic Ad Agencies: Taking the Pulse of Their Market Felipe Korzenny, Maria Garcia Inglessis
Brand-Building in the Chinese Social and Cultural Contexts: Characteristics, Trends, and Problems JunhaoHong, Xianhong Chen
Is the Chinese Self-Construal in Transition? Nagesh Rao, Arvind Singhal, Li Ren, Jianying Zhang
Touring Culture(s): Intercultural Communication Principles and Intemational Tourism Sundae R. Bean, Judith N. Martin
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