外貿(mào)英語口語實訓(xùn)教程(高職高專國際商務(wù)應(yīng)用系列教材)
定 價:30 元
叢書名:高職高專國際商務(wù)應(yīng)用系列教材
- 作者:丁俏蕾 主編
- 出版時間:2014/8/1
- ISBN:9787302344704
- 出 版 社:清華大學(xué)出版社
- 中圖法分類:H319.9
- 頁碼:218
- 紙張:膠版紙
- 版次:1
- 開本:16開
丁俏蕾主編的《外貿(mào)英語口語實訓(xùn)教程》根據(jù)外 貿(mào)業(yè)務(wù)工作崗位的實際需要設(shè)置學(xué)習(xí)項目:建立業(yè)務(wù) 聯(lián)系、參加展銷會、參觀工廠、詢盤和發(fā)盤、外貿(mào)談 判、訂貨、包裝和裝運、保險、簽約、索賠。每個項 目下又設(shè)若干個工作任務(wù)。教材充分體現(xiàn)以項目為引 導(dǎo)的教學(xué)理念,結(jié)合實例分析示范,以工作任務(wù)為驅(qū) 動,著重訓(xùn)練操作技能的高職實用性人才的培養(yǎng)模式 。每個項目均以典型的外貿(mào)工作實例導(dǎo)入,貫穿該項 目教學(xué)的全過程。
本書適合高職高專商務(wù)英語、國際貿(mào)易、國際商 務(wù)等專業(yè)作為教材使用,也適合企業(yè)人員學(xué)習(xí)參考。
Part One International Marketing(外貿(mào)營銷篇) Project 1 Establishing Trade Relation(建立業(yè)務(wù)聯(lián)系) Task 1 Introducing Company and Business Scope(介紹公司的運作情況和經(jīng)營范圍) Task 2 Phoning and Making Appointments(撥打電話及預(yù)約客戶) Task 3 Calling on a Customer(拜訪客戶) Project 2 Attending Trade Fair(參加展銷會) Task 1 Preparing an Exhibition(展會準備) Task 2 Drawing Customers at the Fair(招呼客戶) Task 3 Introducing Samples(參觀樣品) Project 3 Visiting Factories(參觀工廠) Task 1 Meeting and Receiving Foreign Guests(接待工廠訪客) Task 2 Visiting the Assembly Line(生產(chǎn)線參觀) Task 3 Talking about Developing New Products(談?wù)撔庐a(chǎn)品開發(fā))Part Two Business Negotiation(貿(mào)易磋商篇) Project 4 Inquiries and Offers(詢盤和發(fā)盤) Task 1 Inquiring about Products(訂購咨詢) Task 2 Offer and Counteroffers(詢價與報價) Task 3 Talking about Discounts and Preferences(談及價格折扣及優(yōu)惠條件) Project 5 Negotiating Foreign Trade(外貿(mào)談判) Task 1 Organizing the Negotiations(安排談判) Task 2 Negotiating Business Terms(商談業(yè)務(wù)條款,含支付方式) Task 3 Concluding Negotiations(商議價格) Project 6 Placing and Accepting an Order(訂貨) Task 1 Placing a Trial Order(試訂購) Task 2 Changing Orders(改變訂單內(nèi)容) Task 3 Executing Orders(執(zhí)行訂單)Part Three Contract Execution(合同執(zhí)行篇) Project 7 Packing and Shipping(包裝和裝運) Task 1 Discussing Packing Requirements(討論包裝要求) Task 2 Discussing Shipping Marks(討論外包裝標(biāo)記) Task 3 Talking about the Delivery Date(討論發(fā)貨日期) Task 4 Discussing Modes of Transport(運輸方式) Project 8 Buying Insurance(保險) Task 1 Asking Information about Insurance(保險咨詢) Task 2 Arranging Insurance(選擇保險) Project 9 Contracts(簽約) Task 1 Discussing the Contract Terms(檢查合同) Task 2 Holding the Contract Signing(簽訂合同) Task 3 Hoping to Sign a Sole Agency Agreement(希望簽訂獨家代理合同) Project 10 Solving Disputes(索賠) Task 1 Lodging a Claim(提出索賠) Task 2 Refusing to Compensate(拒絕索賠) Task 3 Accepting a Claim(接受索賠)參考文獻