Part Ⅰ　Organizing a Professional Trade Show
　(展覽篇)
Chapter 1 Planning a trade show
　(項(xiàng)目策劃)
Chapter 2 Undertaking the project
　(接受任務(wù))
Chapter 3 Preparation for project marketing
　(前期準(zhǔn)備)
Chapter 4 Exhibitor acquisition work
　(招展工作)
Chapter 5 Push for decision of participation
　(催促參展)
Chapter 6 Sales promotion follow—ups
　(展臺(tái)銷售跟進(jìn)工作)
Chapter 7 Follow-up services for exhibitors Part Ⅰ　Organizing a Professional Trade Show
　(展覽篇)
Chapter 1 Planning a trade show
　(項(xiàng)目策劃)
Chapter 2 Undertaking the project
　(接受任務(wù))
Chapter 3 Preparation for project marketing
　(前期準(zhǔn)備)
Chapter 4 Exhibitor acquisition work
　(招展工作)
Chapter 5 Push for decision of participation
　(催促參展)
Chapter 6 Sales promotion follow—ups
　(展臺(tái)銷售跟進(jìn)工作)
Chapter 7 Follow-up services for exhibitors
　(后續(xù)參展服務(wù))
Chapter 8 Services for build—up and freight forwarding
　(展臺(tái)搭建和展運(yùn)服務(wù))
Chapter 9 Media Relations
　(媒體公關(guān))
Chapter 10 Registration work on-site
　(現(xiàn)場登記工作)
Chapter 11　Reception work during the show
　(展期接待工作)
Chapter 12 After-show work
　(展后總結(jié))
PartⅡ　Organizing a Professional Conference
　(會(huì)議篇)
Chapter 13 The role of PCOs
　(PCO的作用)
Chapter 14 Preparation for an association meeting
　(協(xié)會(huì)會(huì)議籌備)
Chapter 15　Speaker：and delegates
　(演講者與參會(huì)代表)
附錄
附錄Ⅰ　參考譯文
附錄Ⅱ　會(huì)展業(yè)貼士匯總表
后記