Negotiation Skills 談判技能(歐陽美和)(G)
定 價(jià):30 元
叢書名:高職高專商務(wù)英語系列教材
- 作者:歐陽美和 主編
- 出版時(shí)間:2013/8/1
- ISBN:9787542940179
- 出 版 社:立信會(huì)計(jì)出版社
- 中圖法分類:C912.35
- 頁碼:229
- 紙張:膠版紙
- 版次:1
- 開本:16開
歐陽美和編著的《談判技能》一書的編寫,以內(nèi)容為先導(dǎo),以實(shí)用為原則,以夠用為尺度,共包括八個(gè)單元。這八個(gè)單元的內(nèi)容涉及商務(wù)談判的主要方面,如商務(wù)談判人員應(yīng)具有的基本素質(zhì)、商務(wù)談判的基本步驟、商務(wù)談判的基本技巧、商務(wù)談判中爭議的處理等。每個(gè)單元的后面還有一個(gè)商務(wù)談判小貼士,幫助讀者快速自然地掌握商務(wù)談判的基本技巧。本書的練習(xí)形式多樣,主題明確,任務(wù)適中;既有商務(wù)談判知識(shí)的提煉,又有商務(wù)談判案例的體現(xiàn);既是英語能力的提高需要,更是商務(wù)談判技能增長的功利所在。《談判技能》一書的編者對現(xiàn)行國內(nèi)外同類教材進(jìn)行了對比研究,注意吸取其優(yōu)點(diǎn),以我國專門用途英語(ESP)教學(xué)改革成果和現(xiàn)階段我國專門用途英語人才培養(yǎng)特點(diǎn)為依據(jù),突出教學(xué)內(nèi)容的針對性和實(shí)用性。以教師為主體、以學(xué)生為主導(dǎo),強(qiáng)調(diào)學(xué)生的學(xué)習(xí)效果。
Unit 1 What is Negotiation 1.1 Is Negotiation Necessary 1.2 Different Types of NegotiationUnit 2 Importance of Acquiring Negotiation Skills 2.1 Importance of Negotiation Skills 2.2 Key Negotiation Skills 2.3 How to Develop Negotiating SkillsUnit 3 What Makes a Good Negotiator 3.1 What Sort of Negotiator are You 3.2 How Can You Become a Good NegotiatorUnit 4 Negotiation Strategies and Methods 4.1 What's Your Negotiation Strategy 4.2 Negotiation MethodsUnit 5 Phases of Negotiation 5.1 Preparation Phase 5.2 Opening Session 5.3 Bargaining Phase 5.4 Settlement PhaseUnit 6 Negotiation Styles 6.1 Competitive Style 6.2 Weak Style 6.3 Collaborative StyleUnit 7 Conflict Resolution Skills 7.1 How does Conflict Arise 7.2 Learning Better Conflict Resolution Skills 7.3 Negotiation Conflict StylesUnit 8 Business Negotiation Cases 8.1 The Importance of Business Communications 8.2 Creative Problem Solving in Negotiations 8.3 Negotiation Overconfidence