目錄 Unit　1 Cross-Border E-commerce Basics　1 Text　A Cross-Border E-commerce Overview　1 New　Words　4 Phrases　6 Abbreviations　7 Reference　Translation 跨境電子商務(wù)概覽　15 Text　B Chinese Cross-Border E-commerce Overview　10 New　Words　13 Phrases　14 Abbreviations　15 Writing　Method Guide求職信　15 Exercises　15 Unit　2 Cross-Border E-commerce Strategies and Essentials　82 Text　A How to Create a Successful Cross-Border E-commerce Strategy　82 New　Words　84 Phrases　85 Abbreviations　85 Reference　Translation 如何建立成功的跨境電商戰(zhàn)略　15 Text　B The Dos and Don’ts of Cross-Border E-commerce　89 New　Words　94 Phrases　95 Abbreviations　96 Writing　Method Guide個人簡歷　15 Exercises　97 Unit　3 Cross-Border E-commerce Platforms　37 Text　A Comparison of the Top 5 Cross-Border E-commerce Platforms in China　37 New　Words　41 Phrases　42 Abbreviations　42 Reference　Translation 中國跨境電商五大平臺比較　15 Text　B Online Marketplace Comparison: Amazon, Walmart & Alibaba　46 New　Words　51 Phrases　53 Abbreviations　55 Writing　Method Guide電子郵件　15 Exercises　55 Unit　4 Selling Online and Selecting Goods　18 Text　A How to Select Goods on Cross-Border E-commerce　18 New　Words　22 Phrases　23 Abbreviations　55 Reference　Translation 跨境電商中如何選品？　15 Text　B 10 Things You Need to Start Selling Online　28 New　Words　31 Phrases　32 Abbreviations　33 Writing　Method Guide邀請函　15 Exercises　33 Unit　5 Learning about Amazon　59 Text　A Selling on Amazon　59 New　Words　62 Phrases　65 Abbreviations　66 Reference　Translation 在亞馬遜上賣東西　15 Text　B Amazon Seller Central and Amazon Vendor Central　70 New　Words　75 Phrases　77 Abbreviations　78 Writing　Method Guide品牌故事文案　15 Exercises　78 Unit　6 Writing Product Descriptions and Using ChatGPT　100 Text　A How to Write Product Descriptions　100 New　Words　103 Phrases　105 Abbreviations　105 Reference　Translation 如何撰寫產(chǎn)品描述　15 Text　B How to Use ChatGPT for E-commerce　109 New　Words　112 Phrases　113 Writing　Method Guide怎樣寫亞馬遜產(chǎn)品文案　15 Exercises　114 Unit　7 Pricing and Optimizing Online Reviews　117 Text　A Pricing Strategy　117 New　Words　120 Phrases　121 Abbreviations　122 Reference　Translation 定價策略　15 Text　B Key Steps to Get Better Online Reviews　125 New　Words　129 Phrases　130 Abbreviations　130 Writing　Method Guide怎樣給國外客戶發(fā)寫開發(fā)信　15 Exercises　131 Unit　8 Electronic Payments and Regulations　134 Text　A How Electronic Payment Works　134 New　Words　137 Phrases　139 Abbreviations　140 Reference　Translation 電子支付是如何工作的　15 Text　B Chinese Cross-Border E-commerce Regulations　143 New　Words　150 Phrases　152 Writing　Method Guide回復(fù)詢盤　15 Exercises　153 Unit　9 Optimizing Sales Service and Customer Experience　157 Text　A 7 Types of After Sales Service to Keep Your Customer Satisfied　157 New　Words　161 Phrases　163 Abbreviations　55 Reference　Translation 七種確�？蛻魸M意的售后服務(wù)　15 Text　B Ways to Optimize Online Customer Experience　167 New　Words　176 Phrases　178 Abbreviations　178 Writing　Method Guide發(fā)盤與還盤　15 Exercises　179 Unit　10 Product Feed and International Warehouses　184 Text　A How Sellers Can Leverage Their Product Feed for Amazon SEO　184 New　Words　187 Phrases　188 Abbreviations　188 Reference　Translation 賣家如何利用產(chǎn)品推送實(shí)現(xiàn)亞馬遜SEO　15 Text　B International Warehouses in Cross-Border E-commerce　193 New　Words　197 Phrases　198 Abbreviations　198 Writing　Method Guide訂單與合同　15 Exercises　199 Unit　11 Logistics　203 Text　A Third Party Logistics　203 New　Words　210 Phrases　213 Abbreviations　214 Reference　Translation 第三方物流　15 Text　B Reverse Logistics　220 New　Words　224 Phrases　224 Abbreviations　225 Writing　Method Guide索賠和投訴答復(fù)信　15 Exercises　225 Unit　12 New Technology in E-commerce　231 Text　A Benefits of Big Data Analytics in E-commerce　231 New　Words　234 Phrases　235 Abbreviations　235 Reference　Translation 大數(shù)據(jù)分析在電子商務(wù)中的優(yōu)勢　15 Text　B Artificial Intelligence in Cross-Border E-commerce　239 New　Words　242 Phrases　243 Abbreviations　243 Writing　Method Guide常見售后郵件模板　15 Exercises　244 附錄　詞匯表　231