本書對接“房地產基礎—購房寶典”國家精品在線課程，打破傳統(tǒng)的按知識章節(jié)和理論體系來構建教材 結構的傳統(tǒng)做法，創(chuàng)新實用地以工作任務為主線來搭建五個購房情境：教你選對地段、教你選對小區(qū)、教你選 對產品、教你做好交易、教你買房有保障，再由任務步驟導入對應的知識點，即按照“先實操、后知識”的結 構對教材體系進行創(chuàng)新。同時，本書也融入了思政元素，以實現(xiàn)價值引流、知識傳授、技能培養(yǎng)。 本書可以根據(jù)不同類型的讀者自由組合學習內容，真正實現(xiàn)了專業(yè)基礎教材的活頁化，如將每個情境的任 務分析和任務實施進行組合，則構成了一本精簡的、實用性很強的購房教程，可供初次置業(yè)者學習。相關知識 和學生活動實訓，可供市場營銷專業(yè)房地產方向的學生學習。全書內容可供房地產經(jīng)營與管理相關專業(yè)的學生 和房地產從業(yè)人員進行專業(yè)學習。
付翊，教授，高級經(jīng)濟師，重慶市骨干教師，新加坡南洋理工大學訪學人員，主要研究方向市場營銷。曾任房地產企業(yè)管理人員，現(xiàn)任重慶城市職業(yè)學院商學院教師。主持主研課題6項，公開發(fā)表論文10余篇，出版專著1部，主編副主編教材7部，取得實用新型專利3項，主持國家精品課程建設1門，主持參與市級精品課程建設2門。指導學生參加職業(yè)院校市場營銷專業(yè)技能大賽獲國家二等獎1次，市級一等獎2次。獲得市級教學設計比賽三等獎1次，市級微課大賽三等獎2次。
情境一 教你選對地段··························1
任務一 弄懂房地產·······················1
教學目標······································1
任務描述······································1
任務分析······································1
任務實施······································2
相關知識······································6
拓展知識····································12
學生活動實訓······························14
拓展閱讀····································14
任務二 如何挑選地段 ·················14
教學目標····································14
任務描述····································15
任務分析····································15
任務實施····································15
相關知識····································22
拓展知識····································26
學生活動實訓······························28
拓展閱讀····································29
課程思政案例······························29
情境二 教你選對小區(qū)························31
任務一 挑選優(yōu)質開發(fā)商 ··············31
教學目標····································31
任務描述····································31
任務分析····································31
任務實施····································32
相關知識····································36
拓展知識····································38
學生活動實訓······························40
拓展閱讀····································40
任務二 選擇物業(yè)管理··················40
教學目標····································40
任務描述····································41
任務分析····································41
任務實施····································41
相關知識····································44
拓展知識····································46
學生活動實訓······························49
拓展閱讀····································49
任務三 看懂小區(qū)規(guī)劃··················50
教學目標····································50
任務描述····································50
任務分析····································50
任務實施····································50
相關知識····································56
拓展知識····································61
學生活動實訓······························62
拓展閱讀····································63
課程思政案例······························63
情境三 教你選對產品······················.65
任務一 選擇建筑產品··················65
教學目標····································65
任務描述····································65
任務分析····································65
任務實施····································66
相關知識····································71
拓展知識····································82
學生活動實訓······························85
拓展閱讀····································86
任務二 挑選好的戶型··················86
教學目標····································86
任務描述····································86
任務分析····································86
任務實施····································87
相關知識··································109
拓展知識·································.117
學生活動實訓···························.118
拓展閱讀·································.118
課程思政案例···························.119
情境四 教你做好交易······················120
任務一 分清價格術語················120
教學目標··································120
任務描述··································120
任務分析··································120
任務實施 ··································121
相關知識 ··································125
拓展知識 ··································128
學生活動實訓 ····························130
拓展閱讀 ··································131
任務二 弄清付款方式和費用·······131
教學目標 ··································131
任務描述 ··································131
任務分析 ··································131
任務實施 ··································132
相關知識 ··································139
拓展知識 ··································145
學生活動實訓 ····························146
拓展閱讀 ··································148
任務三 理解房地產交易合同·······148
教學目標 ··································148
任務描述 ··································148
任務分析 ··································148
任務實施 ··································149
相關知識 ··································154
拓展知識 ··································154
學生活動實訓 ····························156
拓展閱讀 ··································156
課程思政案例 ····························157
情境五 教你買房有保障···················158
任務一 關注買房重要事項··········158
教學目標 ··································158
任務描述 ··································158
任務分析 ··································158
任務實施 ··································159
相關知識 ··································163
拓展知識···································164
學生活動實訓·····························167
拓展閱讀···································168
任務二 別踩產權登記的坑 ··········168
教學目標···································168
任務描述···································169
任務分析···································169
任務實施···································169
相關知識···································170
拓展知識···································172
學生活動實訓·····························172
任務三 接房重要事項 ················173
教學目標···································173
任務描述···································174
任務分析···································174
任務實施···································174
相關知識···································177
拓展知識·································.178
學生活動實訓···························.180
拓展閱讀·································.182
任務四 教你二手房避坑············.182
教學目標·································.182
任務描述·································.182
任務分析·································.182
任務實施·································.183
相關知識·································.185
拓展知識·································.188
學生活動實訓···························.190
拓展閱讀·································.191
課程思政案例···························.191
附錄一···········································192
附錄二···········································193
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