商務(wù)英語函電是一門實(shí)踐性很強(qiáng)的學(xué)科,本書作者長期在企業(yè)實(shí)踐,從所收集的四百多個(gè)業(yè)務(wù)文檔中精選了近百個(gè)郵件,這些郵件涉及服裝、鞋子和拉鏈袋等的交易,所挑選的郵件注重語言點(diǎn)與貿(mào)易操作相結(jié)合。這些郵件根據(jù)國際貿(mào)易流程分為建立業(yè)務(wù)關(guān)系、詢盤、報(bào)盤、還盤、合同、驗(yàn)貨、付款方式、審證、包裝、裝運(yùn)、保險(xiǎn)和索賠十二個(gè)環(huán)節(jié)。每封郵件前有業(yè)務(wù)背景提示,幫助國際貿(mào)易從業(yè)人員和學(xué)生加深對課文的理解,如為什么買方要求用美元和人民幣兩種貨幣報(bào)價(jià),回復(fù)郵件可在原先的問題下用不同顏色字體直接答復(fù),驗(yàn)貨方式有三種,等等。郵件原汁原味,融入了現(xiàn)代電子郵件的詞匯,如kindly, PO, best regards和覆蓋國際貿(mào)易流程的專業(yè)縮略語等,表達(dá)方式簡潔新穎,體現(xiàn)了現(xiàn)代電子商務(wù)英語特點(diǎn)。實(shí)訓(xùn)環(huán)節(jié)形式多樣化,從開始熟悉產(chǎn)品、填制單據(jù)到提出索賠等練習(xí)生動(dòng)有趣,符合國際貿(mào)易流程操作。本書在手,國際貿(mào)易溝通無障礙,本書是國際貿(mào)易從業(yè)人員的有力助手!
吳雯
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吳雯,福建商學(xué)院副教授,研究方向?yàn)樯虅?wù)英語教學(xué)與翻譯,曾在CN刊物上發(fā)表論文多篇,主持、參與廳局級(jí)以上課題3項(xiàng),主持、參與福建省教學(xué)質(zhì)量工程4項(xiàng),獲得校教學(xué)優(yōu)秀獎(jiǎng)二等獎(jiǎng)、教學(xué)成果獎(jiǎng)二等獎(jiǎng)等,主編教材2本,參編教材2本,已出版教材有:《國際商務(wù)英語函電》1-3版,對外經(jīng)濟(jì)貿(mào)易大學(xué)出版社出版;《國際商務(wù)英語函電》(第四版),北京大學(xué)出版社;《商務(wù)英語閱讀》,廈門大學(xué)出版社。
吳含
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吳含,現(xiàn)任廣州番禺職業(yè)技術(shù)學(xué)院旅商學(xué)院商務(wù)英語專業(yè)骨干教師,副教授,國際商務(wù)單證員,跨境電子商務(wù)師。長期從事高校英語教學(xué)及高職教育教改研究。行業(yè)企業(yè)經(jīng)驗(yàn)豐富,多年聘為廣州海鷗衛(wèi)浴用品股份有限公司員工培訓(xùn)顧問、廣州凌瑋科技股份有限公司總經(jīng)理助理等。承擔(dān)或參與省市縱向和橫向課題15項(xiàng);出版專著2部《公示語的撰寫與翻譯》、《高職商務(wù)英語專業(yè)教學(xué)改革的理論與實(shí)踐》;編著課程標(biāo)準(zhǔn)1本《中高職銜接商務(wù)英語專業(yè)課程標(biāo)準(zhǔn)》;主編教材5本《電子商務(wù)英語創(chuàng)新型教程》、《商務(wù)英語函電》、《商務(wù)英語寫作》、《高職商務(wù)英語翻譯教程》及《國際市場營銷》(雙語版)。
Contents
Module I Basics for International Business Correspondence
CHAPTER I INTERNATIONAL BUSINESS ENGLISH……………………………… 2
I. About the Course………………………………………………………………………… 2
II. Guidelines for Effective Business Correspondence …………………………………… 2
III. Layout of Business Emails and Letters ……………………………………………… 5
Business Link ……………………………………………………………………………… 12
Skill Training ……………………………………………………………………………… 12
Module II Establishing Business Relations
CHAPTER II ESTABLISHING BUSINESS RELATIONS …………………………… 16
Lesson 1 (A) Self-Introduction ………………………………………………………… 17
(B) Highlighting Advantages ………………………………………………… 18
Lesson 2 (A) A First Inquiry …………………………………………………………… 22
(B) A Reply to the Above……………………………………………………… 23
Lesson 3 Contact Customers after Fair ………………………………………………… 27
Business Link ……………………………………………………………………………… 31
Skill Training ……………………………………………………………………………… 32
Useful Expressions………………………………………………………………………… 34
Module III Business Negotiations
CHAPTER III INQUIRY AND REPLY ………………………………………………… 37
Lesson 4 (A) Inquiring for Quantity Discount ………………………………………… 38
(B) A Reply to the Above……………………………………………………… 39
Lesson 5 Asking to Quote Two Kinds of Prices ………………………………………… 44
Lesson 6 A Tabulated Order Inquiry …………………………………………………… 47
Skill Training ……………………………………………………………………………… 51
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Business English Correspondence (2nd Edition)
商 務(wù) 英 語 函 電(第 二 版)
Useful Expressions………………………………………………………………………… 53
CHAPTER IV OFFERS AND COUNTER-OFFERS ………………………………… 55
Lesson 7 A Non-Firm Offer……………………………………………………………… 57
Lesson 8 A Counter Offer ……………………………………………………………… 61
Lesson 9 Offering Substitute Material…………………………………………………… 65
Business Link ……………………………………………………………………………… 68
Skill Training ……………………………………………………………………………… 69
Useful Expressions………………………………………………………………………… 71
CHAPTER V ORDERS AND CONTRACTS…………………………………………… 73
Lesson 10 (A) Asking to Send an S/C…………………………………………………… 74
(B) A Reply to the Above …………………………………………………… 75
Lesson 11 (A) Asking to Send PO ……………………………………………………… 78
(B) A Reply to the Above …………………………………………………… 80
Lesson 12 Sending S/C and PI ………………………………………………………… 83
Business Link ……………………………………………………………………………… 86
Skill Training ……………………………………………………………………………… 88
Useful Expressions………………………………………………………………………… 98
CHAPTER VI PRODUCTION & INSPECTION ……………………………………… 100
Lesson 13 (A) Inline Inspection Reports………………………………………………… 101
(B) Advising the Production Schedule ……………………………………… 102
Lesson 14 Failed in Inspection ………………………………………………………… 105
Lesson 15 Asking to Release the Shipment …………………………………………… 108
Business Link ……………………………………………………………………………… 111
Skill Training ……………………………………………………………………………… 113
Useful Expressions………………………………………………………………………… 115
CHAPTER VII PAYMENT ……………………………………………………………… 116
Lesson 16 Payment Negotiation ………………………………………………………… 117
Lesson 17 (A) Proposing Payment by D/P at Sight……………………………………… 121
(B) A Reply to the Above …………………………………………………… 122
Lesson 18 Settling Balance Payment …………………………………………………… 126
Skill Training ……………………………………………………………………………… 129
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Contents
3
Useful Expressions………………………………………………………………………… 132
CHAPTER VIII ESTABLISHMENT OF L/C AND AMENDMENT TO L/C ……… 133
Lesson 19 (A) Urging Establishment of L/C (1)………………………………………… 135
(B) Urging Establishment of L/C (2)………………………………………… 136
Lesson 20 Amend the L/C with Correct Amount ……………………………………… 140
Lesson 21 (A) Amendment to L/C ……………………………………………………… 142
(B) Amending L/C to Allow Transshipment ………………………………… 144
Business Link ……………………………………………………………………………… 148
Skill Training ……………………………………………………………………………… 149
Useful Expressions………………………………………………………………………… 155
CHAPTER IX PACKING & MARKING ……………………………………………… 156
Lesson 22 Inner Packing & Labeling …………………………………………………… 157
Lesson 23 Outer Packing………………………………………………………………… 162
Lesson 24 Container Loading …………………………………………………………… 167
Business Link ……………………………………………………………………………… 170
Skill Training ……………………………………………………………………………… 172
Useful Expressions………………………………………………………………………… 173
CHAPTER X SHIPMENT ……………………………………………………………… 175
Lesson 25 (A) Shipping Instructions …………………………………………………… 176
(B) A Reply ………………………………………………………………… 177
Lesson 26 (A) Confirming Delivery Date (1) …………………………………………… 181
(B) Confirming Delivery Date (2) …………………………………………… 182
Lesson 27 Asking for Partial Shipment ………………………………………………… 184
Business Link ……………………………………………………………………………… 187
Skill Training ……………………………………………………………………………… 189
Useful Expressions………………………………………………………………………… 191
CHAPTER XI INSURANCE …………………………………………………………… 193
Lesson 28 Insurance Information ……………………………………………………… 194
Lesson 29 Insurance Clause …………………………………………………………… 198
Lesson 30 Asking the Seller to Cover Insurance………………………………………… 201
Business Link ……………………………………………………………………………… 205
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Business English Correspondence (2nd Edition)
商 務(wù) 英 語 函 電(第 二 版)
Skill Training ……………………………………………………………………………… 206
Useful Expressions………………………………………………………………………… 208
CHAPTER XII COMPLAINTS, CLAIMS AND SETTLEMENT …………………… 210
Lesson 31 Claim on Export Carton ……………………………………………………… 211
Lesson 32 Settling Complaint …………………………………………………………… 215
Lesson 33 Settlement on Inferior Quality ……………………………………………… 218
Business Link ……………………………………………………………………………… 221
Skill Training ……………………………………………………………………………… 222
Useful Expressions………………………………………………………………………… 223
APPENDIX ………………………………………………………………………………… 225