INTRODUCTION 8
導言
THE HUMAN DIMENSION
（職場中有關）人的維度
1 The working environment 10
工作環(huán)境
A My work is so rewarding
我的工作很有價值
B I like the teamwork
我喜歡團隊合作
C I like the perks
我喜歡額外福利
2 Management styles 1 12
管理風格1
A Motivation 1
激勵1
B Motivation 2
激勵2
C Theory X and Theory Y
X理論和Y理論
3 Management styles 2 14
管理風格2
A Hygiene factors
保健因素
B Motivator factors
激勵因素
C Empowerment
授權
4 Employment and employability 16
就業(yè)和就業(yè)能力
A Outsourcing
外包
B Employability
就業(yè)能力
C Freelancers
自由職業(yè)者
5 Flexibility and inflexibility 18
柔性和剛性
A Ways of working
工作方式
B Job flexibility
工作靈活性
C Job protection
勞動保護
6 Worklife balance 20
工作與生活的平衡
A Stress
壓力
B The causes of stress
導致壓力的原因
C Quality of life
生活質量
7 Managing talent 1 22
管理人才1
A Talent
人才
B Recruiting talent
招聘人才
C Managing talent
管理人才
8 Managing talent 2 24
管理人才2
A Talent management 1
人才管理1
B Talent management 2
人才管理2
C Mentoring and coaching
督導和教練技術培訓
9 Team building 26
團隊建設
A Teams
團隊
B Team players
團隊角色
C Stages of team life
團隊的各個階段
10 The right skills 28
合適的技能
A Hard and soft skills
硬技能和軟技能
B Emotional intelligence 1
情商1
C Emotional intelligence 2
情商2
11 Equality and diversity 30
平等和多樣性
A Equality
平等
B Diversity
多樣性
C Word combinations with diversity
帶diversity的詞語搭配
QUALITY
質量
12 What is quality? 32
什么是質量
A Quality in manufacturing
制造業(yè)的質量
B Quality in services
服務業(yè)的質量
C Widening the definition of quality
拓寬質量的定義
13 Quality standards 34
質量標準
A Standards and certification
標準和認證
B ISO 9000 and others
ISO 9000及其他
14 Quality and people 36
質量和人
A Investors in People
人力資本投資者
B The EFQM Excellence Model
EFQM卓越質量模型
15 Striving for perfection 38
精益求精
A Benchmarking and best practice
標桿管理和最佳實踐
B Six Sigma quality
六西格瑪質量
COMPETITIVE STRATEGY
競爭戰(zhàn)略
16 Strategic thinking 40
戰(zhàn)略思考
A Strategy
戰(zhàn)略
B Word combinations with strategic
帶strategic的詞語搭配
C Companies and markets
公司和市場
17 Competition 42
競爭
A Competition
競爭
B Competing and competitive
competing和competitive
18 Companies and their industries 44
公司及其行業(yè)
A Competitive forces
競爭力
B SWOT analysis
SWOT分析
C Be good at something
在某些方面有優(yōu)勢
19 Key strategic issues 46
關鍵戰(zhàn)略問題
A Industries and their players
產業(yè)及其參與者
B Mergers and acquisitions (M&A)
并購
C Make or buy?
生產還是購買
20 Innovation 48
創(chuàng)新
A Innovation and the development process
創(chuàng)新與開發(fā)過程
B Pioneers, followers and disruptors
開拓者、追隨者和破壞者
C Shakeout and consolidation
洗牌和整合
21 Preparing for the future 50
為未來做準備
A Scenario planning
情景規(guī)劃
B Futurology
未來學
C Risk management
風險管理
22 Risk and uncertainty 52
風險和不確定性
A Incurring risks
引致風險
B Attitudes to risk
對風險的態(tài)度
C Insurance
保險
MARKETING
市場營銷
23 The four Ps and beyond 54
4P營銷及其他
A The four Ps
4P營銷
B Three more Ps
另外的3P
24 Customer satisfaction 56
客戶滿意度
A The four Cs
4C營銷
B Customer expectations
客戶期望
C Customer dissatisfaction
客戶不滿意
25 Knowing your customers 1 58
了解你的客戶1
A Market intelligence and market research
市場信息和市場調研
B Research stages
調研階段
C Marketing plans
營銷計劃
26 Knowing your customers 2 60
了解你的客戶2
A Segmentation
市場細分
B Customer groups
客戶群體
C New technologies, new concerns
新技術和新?lián)鷳n
27 Knowing your customers 3 62
了解你的客戶3
A Data and databases
數(shù)據和數(shù)據庫
B Customer relationship management
客戶關系管理
28 Brands and branding 64
品牌和品牌打造
A Brand equity
品牌價值
B Brand positioning and differentiation
品牌定位和差異化
C Brand stretching
品牌延伸
29 Global brands 66
全球品牌
A Steps abroad 1
走向國外1
B Steps abroad 2
走向國外2
C Think global, act local?
全球化思維，本土化行動
LOGISTICS
物流
30 Supply chain management 68
供應鏈管理
A Manufacturing
制造業(yè)
B Vertical integration
縱向一體化
C Retailing
零售業(yè)
31 Logistics 70
物流
A Logistics
物流
B Word combinations with logistical
帶logistical的詞語搭配
C Reverse logistics
逆向物流
32 Outsourcing and offshoring 72
外包和離岸外包
A Outsourcing
外包
B Business process outsourcing
業(yè)務流程外包
C Offshoring
離岸外包
THE INTERNET AND ITS USES
互聯(lián)網及其使用
33 Accessing the internet 74
互聯(lián)網訪問
A Broadband internet
寬帶網絡
B Mobile internet
移動網絡
C Moores law
摩爾定律
34 Online communication 76
線上溝通
A Web 2.0
Web 2.0
B Keeping in touch
保持聯(lián)系
C Website attractiveness
網站的吸引力
35 Knowledge and the
internet 78
知識與互聯(lián)網
A Knowledge creation
知識創(chuàng)造
B Intranets
內聯(lián)網
C Global communities
全球社區(qū)
36 Internet security 80
網絡安全
A Attack and defence
攻擊和防御
B Cybercrime
網絡犯罪
C Privacy and confidentiality
隱私和保密
37 The sharing economy 82
共享經濟
A The Uberisation process
優(yōu)步化過程
B Disruption
打破常規(guī)
C Crowdfunding
眾籌
38 Intellectual property 84
知識產權
A Downloading
下載
B Copyright infringement
侵犯版權
C Digital rights management
數(shù)字版權管理
COMPANY FINANCE
公司理財
39 Financial performance 86
財務業(yè)績
A Finance
金融（理財）
B Financial reporting
財務報告
C The financial year
財年
D Shareholders, bondholders and lenders
股東、債券持有人和出借人
40 Profit and loss account 88
損益賬戶
A Accruals accounting
權責發(fā)生制
B Profit and loss
利潤和損失
C Earnings
收益
41 Balance sheet 1 90
資產負債表1
A Assets
資產
B Depreciation
折舊
42 Balance sheet 2 92
資產負債表2
A Liabilities
負債
B Shareholders equity
股東權益
43 Cashflow statement 94
現(xiàn)金流量表
A Cash inflows and outflows
現(xiàn)金流入和流出
B Types of cashflow
現(xiàn)金流的類型
44 Comparing performance 96
業(yè)績比較
A Profit and profitability
利潤和盈利能力
B Investment ratios
投資比率
C Return on equity
股權收益率
D Leverage
杠桿
45 Shareholder value 98
股東價值
A Yield
收益率
B Priceearnings ratio
市盈率
C Maximizing shareholder value
股東價值最大化
46 Accounting standards 100
會計準則
A Audits and their transparency
審計及其透明度
B International standards
國際標準
BOOM AND BUST
繁榮和蕭條
47 The business cycle 102
經濟周期
A Key indicators
關鍵指標
B The business cycle
經濟周期
C Boom and bust
繁榮和蕭條
48 Bursting bubbles 104
泡沫破滅
A Bubbles
泡沫
B The credit crunch
信貸緊縮
C The real economy
真實經濟
CORPORATE RESPONSIBILITY
企業(yè)責任
49 Corporate social responsibility 106
企業(yè)社會責任
A Ethics
倫理
B Accountability and transparency
問責和透明度
C Corporate social responsibility
企業(yè)社會責任
50 Social reporting 108
社會報告
A Social reporting
社會報告
B Word combinations with social
帶social的詞語搭配
C Labour standards
勞工標準
51 Green issues 110
環(huán)保問題
A Environmental damage
環(huán)境破壞
B Eco-friendly products
環(huán)保產品
C Recycling
回收利用
52 Climate change 112
氣候變化
A Global warming
全球變暖
B Carbon management
碳管理
C Carbon trading
碳排放交易
D Carbon capture
碳捕獲
53 Corporate governance 114
公司治理
A Board organization
董事會結構
B Separation of roles
角色分離
C Rewards for success (and failure)
對成功（和失�。┑莫剟�
54 Ethical investment 116
倫理投資
A Activist shareholders
活躍股東
B Controversial products
有爭議的產品
C Socially responsible investment
社會責任投資
THE GLOBAL ECONOMY
全球經濟
55 Globalization 118
全球化
A Paths to prosperity
繁榮之路
B GDP and GNI
國內生產總值和國民總收入
C Globalizing trends
全球化趨勢
56 Investment and debt 120
投資和債務
A Direct investment
直接投資
B Borrowing
借款
C Word combinations with debt
帶debt的詞語搭配
57 Trade 122
貿易
A Dismantling the barriers
消除壁壘
B Protected industries
受保護產業(yè)
C Fair trade
公平貿易
58 International aid 124
國際援助
A Humanitarian aid
人道主義援助
B Development aid
發(fā)展援助
C The aims of aid
援助的目的
59 Sustainable development 126
可持續(xù)發(fā)展
A Sustainability
可持續(xù)性
B Word combinations with sustainable
帶sustainable的詞語搭配
C Sustainable development goals
可持續(xù)發(fā)展目標
INTERCULTURAL ISSUES
跨文化問題
60 Intercultural teams 128
跨文化團隊
A Cultural issues
文化問題
B International teams
國際團隊
61 Intercultural meetings 130
跨文化會議
A Meeting preparation
會議準備
B Cultural preparation
跨文化方面的準備
C Running the meeting
主持會議
62 Intercultural networking 132
跨文化職場人際關系網
A The right attitude
正確的態(tài)度
B Good etiquette
良好的禮節(jié)
C Business cards
名片
WRITING
寫作
63 Business writing 1 134
商務寫作1
A CVs
簡歷
B Job enquiry
職位問詢
64 Business writing 2 136
商務寫作2
A Invitation
邀請
B Acknowledgement
回信確認
65 Business writing 3 138
商務寫作3
A Outlines
提綱
B Openings and introductions
開頭和介紹
C Describing visuals
視覺化表達
66 Business writing 4 140
商務寫作4
A Linking ideas
思路銜接
B Forecasts
預測
Answer key 142
答案
Index 160
索引
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