教材，在信息時(shí)代，節(jié)事旅游是由于旅游和節(jié)事相互關(guān)聯(lián)而產(chǎn)生的一門(mén)新興邊緣學(xué)科。作為一本旅游管理專業(yè)本科生的教材，本書(shū)的主要目的在于為節(jié)事活動(dòng)和節(jié)事旅游的相關(guān)理論及實(shí)踐教學(xué)和研究建立一個(gè)簡(jiǎn)明的理論基礎(chǔ)，并在此基礎(chǔ)上介紹節(jié)事活動(dòng)和旅游的基本實(shí)操程序及原理。 縱觀全書(shū)，以下兩個(gè)特點(diǎn)是值得強(qiáng)調(diào)的：第一個(gè)特點(diǎn)，將節(jié)事活動(dòng)的理論和實(shí)操環(huán)節(jié)分為不同的篇章進(jìn)行編排，讓讀者能夠更清晰地建立理論構(gòu)架，并更好地將理論構(gòu)架運(yùn)用到實(shí)操當(dāng)中；第二個(gè)特點(diǎn)，按照節(jié)事活動(dòng)的流程和步驟編排相應(yīng)篇章的內(nèi)容，便于讀者按照章節(jié)內(nèi)容進(jìn)行節(jié)事活動(dòng)的策劃、組織與管理，更有利于讀者理清思路。 In the information age, due to the connection of tourism and event, event tourism is an emerging interdisciplinary subject. As a textbook of majoring in tourism management, the main purpose of this book is to establish a simple theoretical basis for event activities and related theories and practical teaching and research on event tourism，and is to introduce the basic principle and practical operation of event activities and tourism. Throughout the book, the following two features are worth highlighting. On the one hand, the principle and practical operation of the event activities are divided into different chapters, allowing the readers to establish a theoretical framework, which applies to practical operation. On the other hand, followed by the contents of the process and procedures, readers can get further information on planning, organization and management.