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這才是用戶體驗(yàn)設(shè)計(jì)：人人都能看懂的產(chǎn)品設(shè)計(jì)書 
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9 7 4 8 2 7 2 1 6 2 2 1 1 讀者對(duì)象:本書適合 UX 設(shè)計(jì)師、交互設(shè)計(jì)師、產(chǎn)品經(jīng)理、工業(yè)設(shè)計(jì)師、用戶研究員、高校師生，以 及任何對(duì)產(chǎn)品和體驗(yàn)感興趣的人士閱讀。其他對(duì)用戶體驗(yàn)設(shè)計(jì)領(lǐng)域感興趣的讀者。 
無論任何行業(yè)，任何知識(shí)背景，只要認(rèn)真閱讀本書，掌握 UX 方法，都能為用戶創(chuàng)造出優(yōu)質(zhì)的產(chǎn)品體驗(yàn)！本書是一本 UX 領(lǐng)域少有的全行業(yè)系統(tǒng)級(jí)入門書，全面系統(tǒng)地講述了 UX 領(lǐng)域相關(guān)的 43 個(gè)主題，包括感知、認(rèn)知、情感、流程、調(diào)研、創(chuàng)意、評(píng)估、技術(shù)、服務(wù)、可用性、易用性、簡(jiǎn)約、品牌、智能、有趣、意義、接受度、團(tuán)隊(duì)和商業(yè)等。閱讀本書，有助于讀者對(duì) UX 設(shè)計(jì)形成完整且正確的認(rèn)識(shí)，進(jìn)而設(shè)計(jì)出更能滿足用戶需求的、體驗(yàn)更優(yōu)的產(chǎn)品。
李磊，用戶體驗(yàn)設(shè)計(jì)師，企業(yè)特聘培訓(xùn)師，公眾號(hào)“用戶體驗(yàn)設(shè)計(jì)師”號(hào)主，荷蘭埃因霍溫理工大學(xué)Human-Technology Interaction專業(yè)全獎(jiǎng)碩士，現(xiàn)就職于北京汽車研究總院。職業(yè)背景涉及用戶體驗(yàn)設(shè)計(jì)、交互設(shè)計(jì)、人工智能、新能源、技術(shù)規(guī)劃、項(xiàng)目管理、質(zhì)量管理等，長(zhǎng)期致力于UX知識(shí)體系的研究，以及UX思想在傳統(tǒng)制造業(yè)的推廣，對(duì)UX理論和實(shí)踐擁有系統(tǒng)且獨(dú)到的理解。寫作和授課風(fēng)格生動(dòng)有趣、通俗易懂，廣受好評(píng)。
第1部分 體驗(yàn)設(shè)計(jì)六要素
第1章 設(shè)計(jì)師 .......................................................................................................... 2 物種起源 ：設(shè)計(jì)師簡(jiǎn)史 ..........................................................................................2 新的紀(jì)元 ：名為 UX 的新物種 ..............................................................................3 UX 設(shè)計(jì)師的基本素養(yǎng) ...........................................................................................5 UX 設(shè)計(jì)師的潛力 ...................................................................................................7 第2章 體驗(yàn) .............................................................................................................. 9 破解體驗(yàn)的“魔法” ................................................................................................9 體驗(yàn)的三個(gè)屬性 ....................................................................................................12 從功能主義到體驗(yàn)主義 ........................................................................................12 體驗(yàn)層次與設(shè)計(jì) ....................................................................................................14 設(shè)計(jì)體驗(yàn)的價(jià)值 ....................................................................................................15 體驗(yàn)即存在 ：數(shù)據(jù)主義的悖論 ............................................................................16 第3章 人 ............................................................................................................... 19 人，而非用戶 ........................................................................................................19 客戶 VS. 用戶 ........................................................................................................21 “空”與“假”的陷阱 ..........................................................................................21 人無完人 ................................................................................................................23 人是四維生物 ........................................................................................................24 歸咎于人 ................................................................................................................25 第4章 產(chǎn)品 ............................................................................................................ 28 產(chǎn)品的本質(zhì) ............................................................................................................28 破繭成蝶 ：產(chǎn)品進(jìn)化金字塔 ................................................................................29 產(chǎn)品升級(jí)的技能樹 ................................................................................................33 產(chǎn)品四要素 ............................................................................................................35目 錄 第5章 交互 ............................................................................................................ 39 雙塔模型 ：交互的本質(zhì) ........................................................................................39 交互系統(tǒng) ................................................................................................................42 騎手與馬 ：人機(jī)關(guān)系的未來 ................................................................................43 無交互，不智能 ....................................................................................................44 第6章 流程 ............................................................................................................ 48 流程與體系 ............................................................................................................48 UX 是一個(gè)流程 .....................................................................................................49 迭代 ：失敗非成功之母 ........................................................................................50 流程簡(jiǎn)史 ：從瀑布到迭代 ....................................................................................52 第1部分總結(jié) ............................................................................................................ 55 第2部分 人 第7章 感知 ............................................................................................................ 59 眼見不一定為實(shí) ....................................................................................................59 格式塔心理學(xué) ：人類偏愛模式 ............................................................................60 識(shí)別理論 ：自上而下與自下而上 ........................................................................61 注意力 ....................................................................................................................63 感知的啟示 ............................................................................................................64 第8章 認(rèn)知 ............................................................................................................ 66 人的兩種思維模式 ................................................................................................66 推理與偏見 ............................................................................................................68 決策與啟發(fā) ............................................................................................................69 人的兩套記憶系統(tǒng) ................................................................................................70 記憶會(huì)騙人 ............................................................................................................71 具身認(rèn)知 ：人用身體思考 ....................................................................................72 認(rèn)知的啟示 ............................................................................................................73 第9章 情感 ............................................................................................................ 75 認(rèn)識(shí)情感 ................................................................................................................75 情感很容易被影響 ................................................................................................76 情感的影響力 ........................................................................................................77 情感計(jì)算 ................................................................................................................78 情感評(píng)價(jià)不可靠 ....................................................................................................79 情感的啟示 ............................................................................................................80 第10章 動(dòng)機(jī).......................................................................................................... 81 需求層次 ................................................................................................................81 動(dòng)機(jī)的來源 ............................................................................................................83 動(dòng)機(jī)的影響因素 ....................................................................................................84 激勵(lì) ：如何提高動(dòng)機(jī) ............................................................................................85 動(dòng)機(jī)的啟示 ............................................................................................................87 第11章 行為 .......................................................................................................... 88 行動(dòng)七階段模型 ....................................................................................................88 行為無意識(shí) ............................................................................................................90 行為學(xué)習(xí) ：從經(jīng)典條件反射說起 ........................................................................91 行為學(xué)習(xí) ：操作性條件反射 ................................................................................92 行為學(xué)習(xí) ：強(qiáng)化程序表 ........................................................................................93 行為學(xué)習(xí) ：習(xí)慣與適應(yīng) ........................................................................................95 身體是行為之本 ....................................................................................................95 行為的啟示 ............................................................................................................96 第12章 社會(huì)心理 .................................................................................................. 98 社會(huì)情境的力量 ....................................................................................................98 態(tài)度與說服 ..........................................................................................................101 吸引力 ..................................................................................................................103 文化差異 ..............................................................................................................103 社會(huì)心理學(xué)的啟示 ..............................................................................................104 第2部分總結(jié) .......................................................................................................... 106 第3部分 流程與方法 第13章 設(shè)計(jì)流程 ................................................................................................ 109 設(shè)計(jì)思維 ..............................................................................................................109 雙鉆設(shè)計(jì)流程 ......................................................................................................110 以人為本的設(shè)計(jì)流程 ..........................................................................................110 產(chǎn)品設(shè)計(jì)與開發(fā)流程 ..........................................................................................112 整合模型 ：UX 三鉆設(shè)計(jì)流程 ...........................................................................114 三鉆流程的通用性 ..............................................................................................118 面對(duì)現(xiàn)實(shí) ..............................................................................................................120 角色參與度 ..........................................................................................................123 企業(yè)的定位 ..........................................................................................................125 第14章 設(shè)計(jì)調(diào)研 ................................................................................................ 128 情境化 VS. 場(chǎng)景化 ..............................................................................................128 設(shè)計(jì)調(diào)研 ：四類信息 ..........................................................................................131 獲取用戶信息 ......................................................................................................131 好設(shè)計(jì)不是問出來的 ..........................................................................................133 獲取宏觀信息 ......................................................................................................135 獲取產(chǎn)品信息 ......................................................................................................136 獲取邊界信息 ......................................................................................................137 設(shè)計(jì)研究 ..............................................................................................................138 第15章 創(chuàng)意激發(fā) ................................................................................................ 142 首先，你需要一個(gè)好問題 ..................................................................................142 靈感從何而來 ......................................................................................................143 提升創(chuàng)新力的 12 個(gè)技巧 ....................................................................................144 創(chuàng)新的 15 種方法 ................................................................................................147 創(chuàng)新與登山 ..........................................................................................................149 第16章 設(shè)計(jì)展示 ................................................................................................ 151 原型是一種思維 ..................................................................................................151 原型需要設(shè)計(jì) ......................................................................................................152 原型保真度 ..........................................................................................................153 常用原型 ..............................................................................................................155 最小化可用產(chǎn)品 ..................................................................................................158 第17章 設(shè)計(jì)評(píng)估 ................................................................................................ 161 UX 是端到端的流程 ...........................................................................................161 對(duì)設(shè)計(jì)的評(píng)估 ......................................................................................................163 專家評(píng)估 ..............................................................................................................165 用戶評(píng)估 ..............................................................................................................167 數(shù)據(jù)分析 ..............................................................................................................169 主觀評(píng)價(jià) ..............................................................................................................169 第18章 設(shè)計(jì)決策 ................................................................................................ 172 設(shè)計(jì)中的決策 ......................................................................................................172 優(yōu)先級(jí)排序 ..........................................................................................................175 設(shè)計(jì)中的取舍 ......................................................................................................175 決策修正 ..............................................................................................................177 第3部分總結(jié) .......................................................................................................... 179 第4部分 產(chǎn)品 第19章 技術(shù)........................................................................................................ 183 設(shè)計(jì)師要懂技術(shù) ..................................................................................................183 UX 設(shè)計(jì)師的角色 ...............................................................................................184 預(yù)測(cè)未來 ..............................................................................................................185 技術(shù)成熟度曲線 ..................................................................................................186 分化法則 ..............................................................................................................187 基礎(chǔ)創(chuàng)新與實(shí)踐創(chuàng)新 ..........................................................................................188 設(shè)計(jì)與預(yù)研的關(guān)系 ..............................................................................................189 預(yù)研為何會(huì)失敗 ..................................................................................................190 第20章 服務(wù)........................................................................................................ 193 技術(shù)解決不了的問題 ..........................................................................................193 流程設(shè)計(jì) ..............................................................................................................194 以活動(dòng)為中心的設(shè)計(jì) ..........................................................................................195 等待的設(shè)計(jì) ..........................................................................................................198 第21章 界面........................................................................................................ 201 UI 不等于界面 .....................................................................................................201 界面設(shè)計(jì)的本質(zhì) ..................................................................................................202 界面的演化 ..........................................................................................................203 語(yǔ)音界面 ..............................................................................................................205 好界面是看不見的 ..............................................................................................206 無界面交互 ..........................................................................................................208 多模態(tài)界面設(shè)計(jì) ..................................................................................................209 第22章 環(huán)境........................................................................................................ 211 前端環(huán)境 ..............................................................................................................211 實(shí)體不滅 ..............................................................................................................212 后端生態(tài) ..............................................................................................................214 顛覆需要策略 ......................................................................................................215 第4部分總結(jié) .......................................................................................................... 218 第5部分 交互 第23章 可用性 .................................................................................................... 222 可用性設(shè)計(jì)思想 ..................................................................................................222 尼爾森可用性原則 ..............................................................................................222 情感比可用性更重要嗎？ ..................................................................................224 交互六原則 ..........................................................................................................226 包容性設(shè)計(jì) ..........................................................................................................230 第24章 易用性 .................................................................................................... 233 易用性的設(shè)計(jì)思想 ..............................................................................................233 可用性與易用性的邊界 ......................................................................................234 越高級(jí)，越原始 ..................................................................................................236 自然的設(shè)計(jì) ..........................................................................................................236 難用性 ..................................................................................................................239 可用原則的易用版 ..............................................................................................240 愿望線 ..................................................................................................................241 第25章 簡(jiǎn)約........................................................................................................ 244 簡(jiǎn)單是一種體驗(yàn) ..................................................................................................244 簡(jiǎn)約的設(shè)計(jì) ..........................................................................................................245 簡(jiǎn)約設(shè)計(jì)五步法 ..................................................................................................247 扁平化設(shè)計(jì) ..........................................................................................................252 功能蔓延 ..............................................................................................................253 為三層用戶設(shè)計(jì) ..................................................................................................253 簡(jiǎn)約的時(shí)代 ..........................................................................................................255 第26章 控制與自由 ............................................................................................. 257 人們需要控制感 ..................................................................................................257 自由感 ..................................................................................................................259 助推 ......................................................................................................................261 第27章 差錯(cuò)........................................................................................................ 265 差錯(cuò)設(shè)計(jì)的基本思想 ..........................................................................................265 差錯(cuò)的分類 ..........................................................................................................266 差錯(cuò)設(shè)計(jì)的三個(gè)階段 ..........................................................................................268 差錯(cuò)規(guī)避 ..............................................................................................................270 差錯(cuò)攔截 ..............................................................................................................271 差錯(cuò)補(bǔ)救 ..............................................................................................................272 第28章 微交互 .................................................................................................... 276 細(xì)節(jié)決定成敗 ......................................................................................................276 微交互設(shè)計(jì) ..........................................................................................................277 有效反饋設(shè)計(jì)六步法 ..........................................................................................280 設(shè)計(jì)模式 ..............................................................................................................282 細(xì)節(jié)是一種態(tài)度 ..................................................................................................284 第29章 未來交互 ................................................................................................ 286 時(shí)代性設(shè)計(jì) ..........................................................................................................286 互動(dòng)決定形態(tài) ......................................................................................................287 新時(shí)代的交互 ......................................................................................................289 平靜設(shè)計(jì) ..............................................................................................................291 概念產(chǎn)品 ..............................................................................................................292 第5部分總結(jié) .......................................................................................................... 295 第6部分 深度體驗(yàn) 第30章 品牌........................................................................................................ 299 品牌設(shè)計(jì)的本質(zhì) ..................................................................................................299 定位思維 ..............................................................................................................300 分化思維 ..............................................................................................................302 品牌反射假說 ......................................................................................................304 品牌反射的建立與消退 ......................................................................................307 上善若水 ..............................................................................................................309 品牌為先 ..............................................................................................................310 第31章 智能........................................................................................................ 312 智能是一種體驗(yàn) ..................................................................................................312 智能感設(shè)計(jì) ..........................................................................................................313 智能感三要素 ......................................................................................................314 得力感設(shè)計(jì) ..........................................................................................................315 有禮感設(shè)計(jì) ..........................................................................................................317 貼心感設(shè)計(jì) ..........................................................................................................319 第32章 有趣........................................................................................................ 323 驚喜 ......................................................................................................................323 有趣 ......................................................................................................................324 趣味性設(shè)計(jì)十原則 ..............................................................................................325 新奇 ......................................................................................................................333 產(chǎn)品需要樂趣 ......................................................................................................333 第33章 快樂........................................................................................................ 335 心流 ......................................................................................................................335 心流模式 ..............................................................................................................337 游戲化設(shè)計(jì) ..........................................................................................................339 游戲化的本質(zhì) ......................................................................................................342 刺激 ......................................................................................................................343 酷 ..........................................................................................................................344 第34章 美 ........................................................................................................... 347 美感設(shè)計(jì) ..............................................................................................................347 好看的東西更好用 ..............................................................................................348 美感設(shè)計(jì)要點(diǎn) ......................................................................................................349 提升你的審美 ......................................................................................................352 第35章 意義........................................................................................................ 354 意義深遠(yuǎn)的產(chǎn)品 ..................................................................................................354 故事 ......................................................................................................................355 世界 ......................................................................................................................357 身份追求 ..............................................................................................................360 社群 ......................................................................................................................362 第36章 接受度 .................................................................................................... 364 接受度設(shè)計(jì) ..........................................................................................................364 信任 ......................................................................................................................366 隱私 ......................................................................................................................370 自我故事 ..............................................................................................................371 公平 ......................................................................................................................372 第37章 耐用與可持續(xù) ......................................................................................... 374 耐用性設(shè)計(jì) ..........................................................................................................374 可持續(xù)性設(shè)計(jì) ......................................................................................................377 第6部分總結(jié) .......................................................................................................... 380 第7部分 設(shè)計(jì)師 第38章 團(tuán)隊(duì)........................................................................................................ 385 架構(gòu)與算法 ..........................................................................................................385 產(chǎn)品團(tuán)隊(duì)分工 ......................................................................................................388 設(shè)計(jì)師團(tuán)隊(duì) ..........................................................................................................389 UX 團(tuán)隊(duì) ...............................................................................................................391 設(shè)計(jì)文檔 ..............................................................................................................392 文化與理念 ..........................................................................................................393 閉門造車 ..............................................................................................................394 第39章 設(shè)計(jì)溝通 ................................................................................................ 396 設(shè)計(jì)溝通的目的 ..................................................................................................396 端正心態(tài) ..............................................................................................................399 傾聽客戶 ..............................................................................................................400 捍衛(wèi)體驗(yàn) ..............................................................................................................401 其他溝通要點(diǎn) ......................................................................................................402 第40章 商業(yè)........................................................................................................ 404 商業(yè)模式 ..............................................................................................................405 UX 與商業(yè)模式的關(guān)系 .......................................................................................406 壁壘 ......................................................................................................................408 超額利潤(rùn) ..............................................................................................................410 格局 ......................................................................................................................411 第41章 未來發(fā)展 ................................................................................................ 414 人才五型 ..............................................................................................................414 新體驗(yàn)主義 ..........................................................................................................417 好領(lǐng)域 VS. 壞領(lǐng)域 ..............................................................................................417 行業(yè)應(yīng)用 ..............................................................................................................419 第42章 設(shè)計(jì)師的責(zé)任 ......................................................................................... 421 設(shè)計(jì)師的良心 ......................................................................................................421 到最需要 UX 的地方去 ......................................................................................423 設(shè)計(jì)改變世界 ......................................................................................................425 第7部分總結(jié) .......................................................................................................... 427 第8部分 現(xiàn)在，來看看這頭大象 第43章 產(chǎn)品即人品 ............................................................................................. 431 尾聲 結(jié)束，也是開始 參考文獻(xiàn) .............................................................................................................. 437
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