定 價:49.5 元
叢書名:高職高專經(jīng)濟貿(mào)易類專業(yè)系列教材
- 作者:吳思樂 主編
- 出版時間:2021/10/1
- ISBN:9787111677512
- 出 版 社:機械工業(yè)出版社
- 中圖法分類:F7
- 頁碼:239
- 紙張:
- 版次:
- 開本:16開
本書以模塊化的體例,介紹商務(wù)英語應(yīng)用文寫作的相關(guān)知識。全書以范例、典型表達和實操訓(xùn)練為主,注重學(xué)生商務(wù)英語應(yīng)用文寫作能力的提高。本書內(nèi)容有商務(wù)英語寫作基礎(chǔ)、日常商務(wù)禮儀文書、商務(wù)辦公及行政文書、一般商務(wù)文書、對外貿(mào)易函電、國際會展文案及商務(wù)合同文書6個模塊,包含了從日常商務(wù)交往中的推薦、介紹、邀請、道歉、慰問、感謝、祝賀、歡迎、申請、辭職等活動所用到的書信,到商務(wù)行政管理中常見的電子郵件、傳真、便條、電話留言、通知/啟事、公告、名片、會議記錄、證明信、借據(jù)、收條等文本,再到一般商務(wù)活動涉及的商業(yè)報告、產(chǎn)品描述、使用手冊、公司介紹、調(diào)查問卷、商業(yè)廣告以及外貿(mào)函電、展會文案、商務(wù)合同等內(nèi)容。
本書內(nèi)容全面,介紹深入淺出,注重應(yīng)用性和實踐性,既可作為高職高專經(jīng)濟貿(mào)易類或商務(wù)英語類專業(yè)學(xué)生的教材,也可供從事外經(jīng)貿(mào)工作的人員閱讀和使用。
本書配有電子課件、習(xí)題答案、課程教學(xué)大綱、課程標(biāo)準(zhǔn)、教案,選用本書作為教材的老師可以從機械工業(yè)出版社教育服務(wù)網(wǎng)(www.cmpedu.com)免費注冊下載或聯(lián)系編輯(010-88379194)咨詢。
Preface(前言)
Module One Fundamentals of Business Writing in English
(商務(wù)英語寫作基礎(chǔ))
Section 1 General Strategies of Business Writing in English
(商務(wù)英語寫作通略)
Section 2 Basic Requirements for Business Letter Writing in English
(商務(wù)英語信函寫作的基本要求)
Section 3 The Basic Structure of Business Letters in English
(商務(wù)英語信函的基本結(jié)構(gòu))
Section 4 The Basic Layouts and Styles of Business Letters
(商務(wù)英語信函的基本格式)
Section 5 Training and Practice
(操練與實踐)
Module Two Writings for Everyday Business Communication
(日常商務(wù)禮儀文書)
Section 1 Letters of Complaint and Apology
(投訴、道歉信)
Section 2 Letters of Sympathy and Thanks
(慰問、感謝函)
Section 3 Congratulation Letters and Welcoming Speech
(祝賀信和歡迎詞)
Section 4 Letters of Introduction and Recommendation
(介紹信和推薦信)
Section 5 Letters of Application and Invitation
(申請書、邀請函)
Section 6 Job Offers and Resignation Letters
(錄用函和辭職信)
Module Three Writings for Administrative Documents
(商務(wù)辦公及行政文書)
Section 1 Notifications / Notices,Announcements and Posters
(通知/啟事、公告與海報)
Section 2 E-mails and Faxes
(電子郵件和傳真)
Section 3 Notes, Telephone Messages and Memos
(便條、電話留言和備忘錄)
Section 4 Name Cards and ID Tags
(名片和個人身份標(biāo)識牌)
Section 5 Meeting Minutes
(會議記錄和會議紀要)
Section 6 Job Advertisements and Dismissal Letters
(招聘啟事和解聘函)
Section 7 Job Applications and Resumes
(求職信和求職簡歷)
Section 8 Certificates
(證明信)
Section 9 IOUs and Receipts
(借據(jù)和收據(jù))
Module Four Writings for General Business Activities
(一般商務(wù)文書)
Section 1 Business Reports
(商業(yè)報告或商情調(diào)研報告)
Section 2 Product Description Manuals and Instruction Manuals
(產(chǎn)品描述、說明和使用手冊)
Section 3 Corporate profiles
(公司介紹)
Section 4 Questionnaires
(商務(wù)調(diào)查問卷)
Section 5 Product Brochures and Advertisements
(產(chǎn)品宣傳資料、商業(yè)廣告)
Module Five Writings for Foreign Trade Correspondence
(對外貿(mào)易函電)
Section 1 Letters on Establishing Business Relations and Inquiries
(建交、詢盤函)
Section 2 Letters on Offers and Counter-Offers
(報盤、還盤函)
Section 3 Letters on Acceptance/ Confirmation and Orders/ Contracts
(接受、確認函與訂單、合同函)
Section 4 Letters on Trade Terms Negotiations
(主要交易條款磋商函)
Module Six International Event Documents and Business Contracts
(國際會展文案及商務(wù)合同文書)
Section 1 Invitation Letters to Exhibition and Conference
(展會邀請函)
Section 2 Post-Exhibition Reports
(展會報告)
Section 3 Conference and Exhibition Agendas
(展會日程表)
Section 4 Registration, Application and Booth Reservation Forms
(展會注冊、申請與展位預(yù)訂表)
Section 5 Sales Contracts and Sales Confirmation
(銷售合同與銷售確認書)
Reference(參考文獻)