Part One Asia and Oceania
Chapter 1 East Asia
Chapter 2 Southeast Asia
Chapter 3 South Asia
Chapter 4 West Asia
Chapter 5 Oceania
Chapter 6 APEC
Part Two Americas
Chapter 1 North America
Chapter 2 US Financial Crisis
Chapter 3 Canada
Chapter 4 South America
Part Three Europe
Chapter 1 South Europe
Chapter 2 West Europe
Chapter 3 Middle Europe
Chapter 4 North Europe
Chapter 5 East Europe
Chapter 6 European Union
Part Four Africa
Chapter 1 North Africa
Chapter 2 East Africa
Chapter 3 The West and Central Africa
Chapter 4 South Africa
Chapter 5 China and Africa
Chapter 6 African Business
Part Five WTO
Chapter 1 WTO
Chapter 2 Principles
Chapter 3 WTO and China
Chapter 4 WTO and US
Chapter 5 WTO and EU
Part Six International Marketing
Chapter 1 Introduction
Chapter 2 Marketing Strategy
Chapter 3 Cases of International Marketing
Part Seven Multinational Management
Chapter 1 Corporate Social Responsibility
Chapter 2 Approach to Managing
Chapter 3 Cases of Multinational Management
Part Eight Economic Globalization
Chapter 1 Economic Integration and Globalization
Chapter 2 Dimensions of Globalization
Chapter 3 Institutional Arrangements
Chapter 4 External Economic Growth in China