本書對在線社會研究做了簡單易懂的介紹，涵蓋了社會科學家關(guān)注的關(guān)鍵問題：在線調(diào)查、焦點小組、訪談、民族志和實驗，以及討論社交媒體和在線研究倫理的影響。它為新的研究領域提供了一個詳細的，**的詞匯和書目，書中簡短、清晰的案例研究可以讓學生在實踐中看到研究的例子。

The 'What is？' Research Methods series provides authoritative introductions to a range of research methods which are at the forefront of developments in the social sciences.

Each volume sets out the key elements of the particular method and features examples of its application, drawing on a consistent structure across the whole series. Written in an accessible style by leading experts in the field, this series is an innovative pedagogical and research resource.

The massive expansion of the internet into every aspect of our lives creates a challenge for social researchers can they simply transfer their traditional methods and techniques online or do they need to reinvent research methods for the new environment？ As online research becomes increasingly prevalent it becomes more important for researchers to have an answer to these questions and an approach to conducting research online. This book is a straightforward, accessible introduction to social research online.

It covers the key issues and concerns for social scientists online surveys, focus groups, interviews, ethnographies and experiments, as well as discussing the implications of social media, and of online research ethics. It provides a detailed, up-to-date glossary and bibliography for those new to the area. Short, clear case studies throughout allow students to see examples of the research in practice. Wide-ranging and interdisciplinary, What is Online Research？ shows social scientists of all levels-from undergraduates to established researchers-how to engage in the online environment in appropriate ways, and points the way forward for future research.