定 價:42 元
叢書名:十三五“應用型本科”商務英語系列規(guī)劃教材
- 作者:杜春雷,孫志娟 編
- 出版時間:2019/7/1
- ISBN:9787564184315
- 出 版 社:東南大學出版社
- 中圖法分類:F7
- 頁碼:208
- 紙張:膠版紙
- 版次:1
- 開本:16開
《實用商務英語函電》包含12個單元,每單元由三課組成。從總體上介紹函電寫作要求和格式入手,涉及國際外貿實務的各個主要環(huán)節(jié),環(huán)環(huán)相扣地介紹了各環(huán)節(jié)函電寫作。教材以“上海白云紡織有限公司”紡織品外貿函電示例為主線,將其在外貿過程中所涉及各方面外貿磋商展現(xiàn)給學習者,在主要學習電子郵件交流方式基礎上,同時介紹了電報、電傳為輔的函電磋商方式。每個單元首先介紹這一國際貿易環(huán)節(jié)所涉及商務內容,使學習者理解來龍去脈,然后進入函電寫作技能學習。每一課內容配有輔助學生自學的注釋,涉及商務內容和英語語言用法,每單元后配有典型句子和形式多樣的練習,包括選擇題、填空題、簡答題、翻譯題和寫作題。采用任務型學習加深學生對于商務知識和英語表達的掌握。附錄部分提供了練習答案和單證示例,有助于學生自學。
作為國際商務往來中經常使用的聯(lián)系方式,商務英語函電是開展國際貿易和有關商務活動的重要工具。正確了解商務英語信函寫作的基本知識和熟練掌握外貿業(yè)務各個環(huán)節(jié)中的信函的內容、寫作方法和技巧是國際貿易從業(yè)人員必備的專業(yè)技能。此外,“應用型”本科院校商務英語專業(yè)的主要任務是培養(yǎng)從事國際商務及相關工作的一線專業(yè)人才和管理儲備人才。為了使學生了解商務英語信函的格式、寫作原則以及寫作技巧,幫助其提高在國際商務活動中正確、熟練地用英語進行對外聯(lián)絡和對外溝通的能力,本書編者根據(jù)多年從事“外貿英語函電”課程教學的經驗,以及在對外貿公司、外貿從業(yè)人員的多次調研中所積累的大量素材和寫作經驗的基礎上,編寫了此書。
本書的一大特色是按照商務活動的全流程,以針織服裝為主題商品,教學內容主要圍繞一個案例展開,讓學習者完整體會一個案例,身臨其境地參與一樁生意。本書結構清晰,重點突出,使學生重點掌握一些常見類型信函的寫作方法,并輔之以信函填空等多樣化的練習方式補充相關信函樣例,使學生能夠運用所學句式、表達方式等完成相近或不同類型的信函,從而達到舉一反三的效果。
本書共分十四個單元,按照國際貿易進出口流程的主要環(huán)節(jié)和內容逐一呈現(xiàn)相關知識和例函,包括建立業(yè)務關系、詢盤、報盤和還盤、下訂單、銷售/購貨確認、支付、包裝、裝運、保險、投訴和索賠等,同時詳細介紹了商務信函的特點、主要構成、基本格式和寫作原則。此外,還介紹了代理的相關知識及信函、代理協(xié)議的寫作,便于有志于從事這一行業(yè)或想自主創(chuàng)業(yè)的同學參考。最后,簡要介紹了電報、電傳的基本知識。每章內容由以下幾個部分組成:相關商務知識介紹、相關信函的寫作提綱、例函及注釋、配套的練習及相關信函中常用例句。本書各單元商務知識介紹部分以問題輔以思考性圖片展示,降低教材的說教性,啟發(fā)學生思考并增加趣味性。各章內容緊密聯(lián)系,相互銜接,增加了案例的完整性、真實感和生動性。每單元分三課,環(huán)環(huán)遞進,業(yè)務步驟清晰;每課都配有練習,邊學邊練,降低枯燥感。另外,本書信函大多成對出現(xiàn),呈現(xiàn)給學生一個較完整的交流過程,并且每封信函都配有背景介紹,使學生準確了解該信函的寫作背景及寫作目的。單據(jù)通常有固定格式,各公司或單位開出的單據(jù)大同小異,因此本書在附錄中添加了幾種主要單據(jù)的空白示例,教師教學時在涉及相關單據(jù)時可參考講解。本書還附有課件,練習配有參考答案,便于教師教學和學生自學。
本書編排新穎、難度適中、實用性強,可作為商務英語專業(yè)或國際商務、外經貿、涉外文秘等相關專業(yè)本科、?平滩模部勺鳛閷υ撻T課程有興趣的其他專業(yè)學生的輔修教材或有志于從事國際商務的人員的自學材料。
本書在編寫過程中參考了多種同類教材,在此謹對前輩和同行們所付出的辛勤勞動表示感謝。在搜集素材、業(yè)務介紹和內容取舍方面得到了上海、常州、廣州等地一些公司和本人從事外貿工作的朋友、學生的幫助;本書的編輯和出版得到了江蘇理工學院外國語學院的領導和東南大學出版社劉堅博士后的大力支持,在此一并表示感謝。由于水平有限,書中難免有疏漏、不妥之處,懇請廣大師生和同行專家批評指正。
Unit 1 Basic Knowledge of Business Letter Writing
Lesson 1 An Introduction to Business Letter Writing
Lesson 2 Layout of a Business Letter
Lesson 3 Writing Principles of a Business Letter
Unit 2 Establishing Business Relations
Lesson 1 Company Profile
Lesson 2 Self-introduction by Exporter
Lesson 3 (1) Importer Writing to Exporter
(2) Reply to the Above
Writing Practice
Useful Sentences
Unit 3 Enquiries and Replies
Lesson 1 (1) General Enquiry
(2) Reply to the Above
Lesson 2 (1) Order Enquiry
(2)Reply to the Above
Lesson 3 (1) Status Enquiry
(2) Reply to the Above
Writing Practice
Useful Sentences
Unit 4 Offers and Counter-offers
Lesson 1 (1) A Quotation
(2) Reply to the Above
Lesson 2 (1) A Firm Offer
(2) The Counter-offer
(3) Reply to the Above
Lesson 3 (1) A Non-firm Offer
(2) The Counter-offer
(3) The Counter-counter Offer
Writing Practice
Useful Sentences
Unit 5 Orders, Acceptances and Rejections
Lesson 1 Sample Letters for Orders
Lesson 2 Acceptance and Partial Acceptance of Orders
Lesson 3 Rejection of Orders
Writing Practice
Useful Sentences
Unit 6 Contract Signing
Lesson 1 Sending a Sales Confirmation
Lesson 2 Sales Confirmation
Lesson 3 Counter Signature Letter
Writing Practice
Useful Sentences
Unit 7 Payment
Lesson 1 (1) Urging Establishment of the L/C
(2) Reply to the Above
Lesson 2 (1) Amendment to an L/C
(2) Reply to the Above
Lesson 3 Asking for Extension of an L/C
Writing Practice
Useful Sentences
Unit 8 Packing
Lesson 1 Inner Packing
Lesson 2 Outer Packing
Lesson 3 (1) Amending Packing Requirements and Marking
(2) Reply to the Above
Writing Practice
Useful Sentences
Unit 9 Shipment
Lesson 1 (1) Shipping Instructions
(2) Reply to the Above
Lesson 2 (1) Urging for Prompt Shipment
(2) Reply to the Above
Lesson 3 Shipping Advice
Writing Practice
Useful Sentences
Unit 10 Insurance
Lesson 1 (1) Buyer Asking Seller to Cover Insurance
(2) Reply to the Above
Lesson 2 (1) To Insure the Goods with an Insurance Company
(2) Reply from the Insurance Company
Lesson 3 (1) Asking the Seller to Arrange Shipment and Excessive Insurance
(2) Reply to the Above
Writing Practice
Useful Sentences
Unit 11 Complaints, Claims and Settlements
Lesson 1 (1) Complaint of Wrong Goods Delivered
(2) Reply——Complaint Accepted
Lesson 2 (1) Claim for Improper Packing
(2) Reply——Suggesting a Claim to the Shipping Company
Lesson 3 Claim for Inferior Quality
Writing Practice
Useful Sentences
Unit 12 Agency
Lesson 1 Importer Asking for Sole Agency
Lesson 2 Entrusting a Customer with Sole Agency
Lesson 3 Sole Agency Agreement
Writing Practice
Useful Sentences
Unit 13 Telegrams
Lesson 1 An Introduction to Telegrams
Lesson 2 Examples of Business English Correspondence through Telegrams
Unit 14 Telexes
Lesson 1 An Introduction to Telexes
Lesson 2 Examples of Business English Correspondence through Telexes
Keys to Exercises1Basic Knowledge of Business Letter Writing
Lesson 1An Introduction to Business Letter Writing
Lesson 2Layout of a Business Letter
Lesson 3Writing Principles of a Business Letter
Unit 2Establishing Business Relations
Lesson 1Company Profile
Lesson 2Self-introduction by Exporter
Lesson 3(1) Importer Writing to Exporter
(2) Reply to the Above
Writing Practice
Useful Sentences
Unit 3Enquiries and Replies
Lesson 1(1) General Enquiry
(2) Reply to the Above
Lesson 2(1) Order Enquiry
(2) Reply to the Above
Lesson 3(1) Status Enquiry
(2) Reply to the Above
Writing Practice
Useful Sentences
Unit 4Offers and Counter-offers
Lesson 1(1) A Quotation
(2) Reply to the Above
Lesson 2(1) A Firm Offer
(2) The Counter-offer
(3) Reply to the Above
Lesson 3(1) A Non-firm Offer
(2) The Counter-offer
(3) The Counter-cunter Offer
Writing Practice
Useful Sentences
Unit 5Orders, Acceptances and Rejections
Lesson 1Sample Letters for Orders
Lesson 2Acceptance and Partial Acceptance of Orders
Lesson 3Rejection of Orders
Writing Practice
Useful Sentences
Unit 6Contract Signing
Lesson 1Sending a Sales Confirmation
Lesson 2Sales Confirmation
Lesson 3Counter Signature Letter
Writing Practice
Useful Sentences
Unit 7Payment
Lesson 1(1) Urging Establishment of the L/C
(2) Reply to the Above
Lesson 2(1) Amendment to an L/C
(2) Reply to the Above
Lesson 3Asking for Extension of an L/C
Writing Practice
Useful Sentences
Unit 8Packing
Lesson 1Inner Packing
Lesson 2Outer Packing
Lesson 3(1) Amending Packing Requirements and Marking
(2) Reply to the Above
Writing Practice
Useful Sentences
Unit 9Shipment
Lesson 1(1) Shipping Instructions
(2) Reply to the Above
Lesson 2(1) Urging for Prompt Shipment
(2) Reply to the Above
Lesson 3Shipping Advice
Writing Practice
Useful Sentences
Unit 10Insurance
Lesson 1(1) Buyer Asking Seller to Cover Insurance
(2) Reply to the Above
Lesson 2(1) To Insure the Goods with an Insurance Company
(2) Reply from the Insurance Company
Lesson 3(1) Asking the Seller to Arrange Shipment and Excessive Insurance
(2) Reply to the Above
Writing Practice
Useful Sentences
Unit 11Complaints, Claims and Settlements
Lesson 1(1) Complaint of Wrong Goods Delivered
(2) Reply——Complaint Accepted
Lesson 2(1) Claim for Improper Packing
(2) Reply——Suggesting a Claim to the Shipping Company
Lesson 3Claim for Inferior Quality
Writing Practice
Useful Sentences
Unit 12Agency
Lesson 1Importer Asking for Sole Agency
Lesson 2Entrusting a Customer with Sole Agency
Lesson 3Sole Agency Agreement
Writing Practice
Useful Sentences
Unit 13Telegrams
Lesson 1An Introduction to Telegrams
Lesson 2Examples of Business English Correspondence through Telegrams
Unit 14Telexes
Lesson 1An Introduction to Telexes
Lesson 2Examples of Business English Correspondence through Telexes
Keys to Exercises