高職高!笆濉币(guī)劃教材·行業(yè)英語系列:會展實務(wù)英語教程(附光盤)
定 價:32 元
叢書名:高職高專十二五規(guī)劃教材·行業(yè)英語系列
- 作者:朱學(xué)寧 ,楊國民 ,徐立志 編
- 出版時間:2011/8/1
- ISBN:9787303129911
- 出 版 社:北京師范大學(xué)出版社
- 中圖法分類:H319.4
- 頁碼:254
- 紙張:膠版紙
- 版次:1
- 開本:16開
我國的會展在不同區(qū)域的發(fā)展是不平衡的,且與歐洲會展發(fā)達的國家之間還存有較大差距。近年來德、英、法、美等國會展企業(yè)紛紛落戶我國,對會展從業(yè)人員外語方面的要求日漸趨高。從會展工作實際情景來看,英語在會展活動的組織、服務(wù)、接待、營銷和談判等方面都起著至關(guān)重要的作用。學(xué)生一旦能夠在工作崗位上用英語解決他們遇到的具體問題,反過來又會增強他們使用英語的熱情。
《高職高!笆濉币(guī)劃教材·行業(yè)英語系列:會展實務(wù)英語教程》以展會主辦方的視角出發(fā)進行編寫,分為展覽和會議兩部分!陡呗毟邔!笆濉币(guī)劃教材·行業(yè)英語系列:會展實務(wù)英語教程》以展會項目運作流程為主線,體現(xiàn)英語在展會工作中的實際運用。每個單元都以聽和讀的言語輸入作鋪墊,為學(xué)生的英語口語表達輸出做準(zhǔn)備,避免簡單、空洞的模仿。每個單元都辟有專門的模塊講解展會常用的應(yīng)用文,使學(xué)習(xí)者能在聽、說、讀、寫、譯方面得到全面均衡的發(fā)展。
《高職高專“十二五”規(guī)劃教材·行業(yè)英語系列:會展實務(wù)英語教程》內(nèi)容涉及會展業(yè)發(fā)展、展覽市場調(diào)研、展覽項目策劃、展覽廣告、展覽營銷、展覽招商、第三方服務(wù)合同管理、企業(yè)參展、現(xiàn)場管理與服務(wù)、展會評估、會議策劃及實施、會議現(xiàn)場服務(wù)及會后旅游與獎勵旅游等方面。
《高職高!笆濉币(guī)劃教材·行業(yè)英語系列:會展實務(wù)英語教程》每個單元由一個知識模塊和五個學(xué)習(xí)模塊組成。Knowledge Linking簡明扼要講解本單元涵蓋的知識要點;Warming-up模塊,通過討論、匹配和聽音來熱身;Things to Read and Translate模塊,引導(dǎo)學(xué)生研讀主課文,完成閱讀理解、專業(yè)詞匯匹配和翻譯等練習(xí),積淀言語輸出的素材;Listening and Speaking模塊,強化學(xué)生的聽寫練習(xí)、瞬間記憶的復(fù)述練習(xí)和情境會話能力的培養(yǎng);Things to Write模塊呈現(xiàn)展會中常見的應(yīng)用寫作,通過例文、模板、寫作要點提示和實際動手,培養(yǎng)學(xué)生寫的能力;Further Things to Read與Things to Read and Translate形成補充關(guān)系,意在為學(xué)生能更多地接觸英語,提供與該單元主題相關(guān)的素材。書后有詞匯和專業(yè)術(shù)語的總匯,并選取了三個附錄:市場調(diào)研、參觀預(yù)注冊登記表、問卷調(diào)查,以供學(xué)習(xí)者在需要時參考使用。
《高職高專“十二五”規(guī)劃教材·行業(yè)英語系列:會展實務(wù)英語教程》適合已學(xué)習(xí)了一年基礎(chǔ)英語的高職高專學(xué)生使用,生詞的選取以B級后詞匯為依據(jù)(個別有特別含義的單詞除外),注音則采用新課標(biāo)后通用的國際音標(biāo)形式。
《高職高專“十二五”規(guī)劃教材·行業(yè)英語系列:會展實務(wù)英語教程》以展會主辦方的視角出發(fā)進行編寫,分為展覽和會議兩部分,內(nèi)容涉及會展業(yè)發(fā)展、展覽市場調(diào)研、展覽項目策劃、展覽廣告、展覽營銷、展覽招商、第三方服務(wù)合同管理、企業(yè)參展、現(xiàn)場管理與服務(wù)、展會評估、會議策劃及實施、會議現(xiàn)場服務(wù)及會后旅游與獎勵旅游等方面。
Unit 1 Survey of the Exhibition and Convention Industry
Knowledge Linking
Module 1 Warming-up
Module 2 Things to Read and Translate
Text A History of Trade Shows & Exhibitions
Module 3 Listening and Speaking
Module 4 Things to Write -- Application Form
Module 5 Further Things to Read
Text B General Introduction of Canton Fair
Unit 2 Market Research on Exhibition Project
Knowledge Linking
Module 1 Warming-up
Module 2 Things to Read and Translate
Text A Prior Research
Module 3 Listening and Speaking
Module 4 Things to Write -- Market Report
Module 5 Further Things to Read
Text B What is Market Research?
Unit 3 Planning an Exhibition
Knowledge Linking
Module 1 Warming-up
Module 2 Things to Read and Translate
Text A Steps to Success for Your Exhibition Planning
Module 3 Listening and Speaking
Module 4 Things to Write: Exhibition Proposal
Module 5 Further Things to Read
Text B Exhibition Proposals of Art: The Basics
Unit 4 Advertising
Knowledge Linking
Module 1 Warming-up
Module 2 Things to Read and Translate
Text A How Can Trade Show Organizers Promote Trade Shows to Attract Buyers and Sellers?
Module 3 Listening and Speaking
Module 4 Things to Write: Exhibition Guide
Module 5 Further Things to Read
Text B Tell the World Your Exhibiting -- If You Don't,No-one Else Will!
Unit 5 Sales Promotion
Knowledge Linking
Module 1 Warming-up
Module 2 Things to Read and Translate
Text A Five Tips for Better E-marketing
Module 3 Listening and Speaking
Module 4 Things to Write: Exhibition Invitation (Email)
Module 5 Further Things to Read
Text B Traditional Media is Still the Key to Show Promotion
Unit 6 Inviting Businesses
Knowledge Linking
Module 1 Warming-up
Module 2 Things to Read and Translate
Text A Five Channels to Attract Visitors to Visit Organizations and
Procurement
Module 3 Listening and Speaking
Module 4 Things to Write. Invitation Letter
Module 5 Further Things to Read
Text B IJT 2010 Post Shows Report. Quality Buyers Boost Exhibitor Satisfaction
Unit 7 Contract Management of Third-Party Services
Knowledge Linking
Module 1 Warming-up
Module 2 Things to Read and Translate
Text A Contractor Selection
Module 3 Listening and Speaking
Module 4 Things to Write. Contract
Module 5 Further Things to Read
Text B Official Service Contractor (MC2) and Guidelines for Exhibitor Appointed Contractors
Unit 8 Attending Exhibition
Knowledge Linking
Module 1 Warming-up
Module 2 Things to Read and Translate
Text A What your Exhibition Company can do for you
Module 3 Listening and Speaking
Module 4 Things to Write: Company Profile
Module 5 Further Things to Read
Text B Trade Show Success Tip: Train Your Exhibiting Staff
Unit 9 On-site Management and Services
Knowledge Linking
Module 1 Warming-up
Module 2 Things to Read and Translate
Text A On the Fence: The Factors that Most Influence Exhibitors in the Go/ No-go Decision
Module 3 Listening and Speaking
Module 4 Things to Write: Adjustment Letter
Module 5 Further Things to Read
Text B Electricity Safety
Unit 10 Exhibition Assessment
Knowledge Linking
Module 1 Warming-up
Module 2 Things to Read and Translate
Text A Understanding Post-exhibit Value Assessment Research
Module 3 Listening and Speaking
Module 4 Things to Write: Post-Exhibit Report
Module 5 Further Things to Read
Text B How to Evaluate Exhibits
Unit 11 Planning and Executing a Convention
Knowledge Linking
Module 1 Warming-up
Module 2 Things to Read and Translate
Text A Planning of Convention
Module 3 Listening and Speaking
Module 4 Things to Write: Minutes
Module 5 Further Things to Read
Text B The Development of Convention History
Unit 12 On-site Service
Knowledge Linking
Module 1 Warming-up
Module 2 Things to Read and Translate
Text A Arranging a Conference
Module 3 Listening and Speaking
Module 4 Things to'Write -- Opening Speech
Module 5 Further Things to Read
Text B Green Catering Services Company Catering Services for your Event in China
Unit 13 Post-convention Tour and Incentive Travel
Knowledge Linking
Module 1 Warming-up
Module 2 Things to Read and Translate
Text A Meetings and Incentive Travel
Module 3 Listening and Speaking
Module 4 Things to Write -- Tour Itinerary
Module 5 Further Things to Read
Text B Incentive Travel Specialists
Glossary
Technical Terms
Supplementary 1 Market Report of Selected Electrical Home Appliances
Supplementary 2 Professional Buyers Pre-registration Form
Supplementary 3 2010中國旅游分銷高峰論壇問卷調(diào)查表
參考文獻