上篇　安全篇 第1 章　國(guó)外大數(shù)據(jù)發(fā)展與隱私保護(hù)相關(guān)政策和法規(guī) .................................... 2 1.1　國(guó)外大數(shù)據(jù)發(fā)展與隱私保護(hù)相關(guān)政策.....................................................2 1.1.1　美國(guó) ................................................................................................3 1.1.2　英國(guó) ................................................................................................4 1.1.3　法國(guó) ................................................................................................6 1.1.4　新加坡 ............................................................................................6 1.1.5　澳大利亞 ........................................................................................7 1.1.6　總結(jié) ................................................................................................8 1.2　國(guó)外大數(shù)據(jù)安全與隱私相關(guān)法規(guī).............................................................8 1.2.1　保護(hù)公民隱私權(quán)的基本立法 ........................................................8 1.2.2　數(shù)據(jù)保護(hù)相關(guān)立法 ......................................................................10 第 2 章　我國(guó)的大數(shù)據(jù)發(fā)展環(huán)境與重要舉措 ................................................ 18 2.1　我國(guó)大數(shù)據(jù)相關(guān)政策法規(guī).......................................................................18 2.2　我國(guó)航旅大數(shù)據(jù)應(yīng)用現(xiàn)狀與產(chǎn)業(yè)發(fā)展初探...........................................22 第 3 章　航旅大數(shù)據(jù)使用過程中的安全與隱私風(fēng)險(xiǎn) ..................................... 24 3.1　大數(shù)據(jù)中的用戶隱私保護(hù).......................................................................25 3.2　如何實(shí)現(xiàn)大數(shù)據(jù)訪問控制.......................................................................27 3.3　航旅數(shù)據(jù)中個(gè)人隱私的特點(diǎn)...................................................................28 3.4　個(gè)人隱私遭侵犯的主要原因...................................................................29 航旅大數(shù)據(jù)藍(lán)皮書（2017） 第 4 章　航旅信息服務(wù)的數(shù)據(jù)安全與隱私保護(hù)實(shí)踐 ..................................... 32 4.1　航空信息的主導(dǎo)供應(yīng)商...........................................................................33 4.2　面向企業(yè)的信息服務(wù)商...........................................................................38 4.3　面向個(gè)人的信息服務(wù)商...........................................................................41 第 5 章　隱私數(shù)據(jù)脫敏的理論基礎(chǔ) .............................................................. 45 5.1　隱私敏感數(shù)據(jù)的安全風(fēng)險(xiǎn)與泄露風(fēng)險(xiǎn)...............................................45 5.1.1　隱私敏感數(shù)據(jù)種類與安全風(fēng)險(xiǎn) ..................................................46 5.1.2　隱私敏感數(shù)據(jù)泄露類型 ..............................................................47 5.1.3　隱私敏感數(shù)據(jù)泄露風(fēng)險(xiǎn)模型 ......................................................48 5.2　數(shù)據(jù)安全防護(hù)手段與數(shù)據(jù)脫敏原則.......................................................54 5.2.1　傳統(tǒng)的數(shù)據(jù)安全防護(hù)手段 ..........................................................55 5.2.2　數(shù)據(jù)脫敏的概念與原則 ..............................................................57 5.3　數(shù)據(jù)脫敏目標(biāo)確認(rèn)與策略制定...............................................................59 5.3.1　脫敏目標(biāo)確認(rèn) ..............................................................................59 5.3.2　脫敏策略制定 ..............................................................................59 5.4　數(shù)據(jù)脫敏的實(shí)現(xiàn)機(jī)制...............................................................................61 5.4.1　基于視圖的實(shí)現(xiàn)機(jī)制 ..................................................................61 5.4.2　基于代理的實(shí)現(xiàn)機(jī)制 ..................................................................62 第 6 章　數(shù)據(jù)脫敏系統(tǒng)的設(shè)計(jì)與實(shí)現(xiàn)........................................................... 64 6.1　數(shù)據(jù)脫敏系統(tǒng)的需求...............................................................................64 6.2　數(shù)據(jù)脫敏系統(tǒng)的作用...............................................................................65 6.2.1　防止生產(chǎn)數(shù)據(jù)庫中的敏感數(shù)據(jù)泄露 ..........................................65 6.2.2　提升關(guān)于測(cè)試、開發(fā)和培訓(xùn)數(shù)據(jù)的質(zhì)量 ..................................65 6.2.3　提高數(shù)據(jù)維護(hù)和數(shù)據(jù)共享的安全性 ..........................................66 6.2.4　實(shí)現(xiàn)隱私數(shù)據(jù)管理的政策合規(guī)性 ..............................................66 6.3　數(shù)據(jù)脫敏系統(tǒng)的設(shè)計(jì)目標(biāo)與方向...........................................................66 6.4　數(shù)據(jù)脫敏系統(tǒng)應(yīng)具有的特點(diǎn)...................................................................67 6.4.1　便捷易用的自動(dòng)發(fā)現(xiàn)功能 ..........................................................68 6.4.2　智能高效的數(shù)據(jù)梳理功能 ..........................................................68 航旅大數(shù)據(jù) IV 目　　錄 6.4.3　高適應(yīng)性的方案配置能力 ..........................................................68 6.4.4　完善而靈活的任務(wù)管理能力 ......................................................69 6.5　數(shù)據(jù)脫敏系統(tǒng)的設(shè)計(jì)難點(diǎn).......................................................................69 6.5.1　敏感數(shù)據(jù)識(shí)別 ..............................................................................70 6.5.2　數(shù)據(jù)脫敏算法 ..............................................................................72 6.6　數(shù)據(jù)脫敏系統(tǒng)的技術(shù)架構(gòu).......................................................................75 6.7　數(shù)據(jù)脫敏系統(tǒng)的處理流程.......................................................................77 6.8　數(shù)據(jù)脫敏系統(tǒng)的主要功能.......................................................................77 6.9　基于大數(shù)據(jù)平臺(tái)的脫敏服務(wù)...................................................................79 第 7 章　數(shù)據(jù)脫敏的綜合評(píng)價(jià)...................................................................... 81 7.1　數(shù)據(jù)脫敏綜合評(píng)價(jià)指標(biāo)體系...................................................................81 7.2　不同場(chǎng)景的數(shù)據(jù)脫敏需求分析...............................................................84 7.3　主流數(shù)據(jù)脫敏方法比較...........................................................................86 7.4　應(yīng)用評(píng)價(jià)...................................................................................................88 第 8 章　有關(guān)航旅數(shù)據(jù)安全的經(jīng)驗(yàn)借鑒和對(duì)策建議 ..................................... 90 8.1　存在的主要問題與經(jīng)驗(yàn)借鑒...................................................................90 8.2　啟示與對(duì)策建議.......................................................................................91 小結(jié) ............................................................................................................. 95 下篇　應(yīng)用篇 第 9 章　大數(shù)據(jù)產(chǎn)業(yè)發(fā)展概述...................................................................... 98 9.1　大數(shù)據(jù)產(chǎn)業(yè)鏈和產(chǎn)業(yè)生態(tài)日趨穩(wěn)定.....................................................101 9.1.1　大數(shù)據(jù)產(chǎn)業(yè)鏈構(gòu)成 ....................................................................102 9.1.2　大數(shù)據(jù)生態(tài)圈分析 ....................................................................104 9.2　大數(shù)據(jù)產(chǎn)業(yè)區(qū)域集聚發(fā)展格局逐步形成.............................................107 第 10 章　大數(shù)據(jù)應(yīng)用情況分析.................................................................. 110 V 航旅大數(shù)據(jù) 航旅大數(shù)據(jù)藍(lán)皮書（2017） 10.1　大數(shù)據(jù)應(yīng)用的總體情況....................................................................... 110 10.2　重點(diǎn)領(lǐng)域應(yīng)用進(jìn)展與發(fā)展趨勢(shì)........................................................... 111 10.3　航旅行業(yè)大數(shù)據(jù)應(yīng)用情況................................................................... 113 10.3.1　我國(guó)民航業(yè)的信息化建設(shè)情況 .............................................. 113 10.3.2　民航業(yè)與大數(shù)據(jù)融合是未來大勢(shì)所趨 .................................. 115 10.3.3　“旅客畫像”數(shù)據(jù)庫將引領(lǐng)民航進(jìn)入數(shù)據(jù)時(shí)代 .................. 116 10.3.4　航旅數(shù)據(jù)在金融領(lǐng)域的廣泛應(yīng)用 .......................................... 118 第 11 章　航旅數(shù)據(jù)場(chǎng)景應(yīng)用案例 .............................................................. 119 11.1　使用“航旅分”評(píng)價(jià)體系的案例....................................................... 119 11.1.1　應(yīng)用場(chǎng)景................................................................................... 119 11.1.2　主要內(nèi)容...................................................................................120 11.1.3 技術(shù)方案...................................................................................123 11.1.4　案例分析...................................................................................124 11.1.5 亮點(diǎn)總結(jié)...................................................................................125 11.2　航班延誤險(xiǎn)精算模型案例...................................................................125 11.2.1 應(yīng)用場(chǎng)景...................................................................................125 11.2.2 主要內(nèi)容...................................................................................126 11.2.3 技術(shù)方案...................................................................................134 11.2.4　案例分析...................................................................................135 11.2.5　亮點(diǎn)總結(jié)...................................................................................136 11.3 航旅數(shù)據(jù)在航空險(xiǎn)領(lǐng)域的核保核賠案例...........................................137 11.3.1 應(yīng)用場(chǎng)景...................................................................................137 11.3.2　主要內(nèi)容...................................................................................138 11.3.3　技術(shù)方案...................................................................................139 11.3.4　案例分析...................................................................................140 11.3.5　亮點(diǎn)總結(jié)...................................................................................143 11.4　航旅大數(shù)據(jù)在保險(xiǎn)方面的案例——銷售預(yù)測(cè)...................................144 11.4.1　應(yīng)用場(chǎng)景...................................................................................144 11.4.2　項(xiàng)目?jī)?nèi)容...................................................................................144 航旅大數(shù)據(jù) VI 目　　錄 11.4.3　技術(shù)方案...................................................................................147 11.4.4　案例分析...................................................................................149 11.4.5　亮點(diǎn)總結(jié)...................................................................................149 11.5　“賠你等”...........................................................................................150 11.5.1　應(yīng)用場(chǎng)景...................................................................................150 11.5.2　主要內(nèi)容...................................................................................150 11.5.3　技術(shù)方案...................................................................................153 11.5.4　案例分析...................................................................................156 11.5.5　亮點(diǎn)總結(jié)...................................................................................156 11.6　“眾眾�！睉�(yīng)用案例...........................................................................157 11.6.1　應(yīng)用場(chǎng)景...................................................................................157 11.6.2　項(xiàng)目?jī)?nèi)容...................................................................................157 11.6.3　技術(shù)方案...................................................................................159 11.6.4　案例分析...................................................................................161 11.6.5　亮點(diǎn)總結(jié)...................................................................................161 11.7　“航班延誤，免費(fèi)坐專車”案例.......................................................162 11.7.1　應(yīng)用場(chǎng)景...................................................................................162 11.7.2　項(xiàng)目?jī)?nèi)容...................................................................................162 11.7.3　技術(shù)方案...................................................................................165 11.7.4　案例分析...................................................................................168 11.7.5　亮點(diǎn)總結(jié)...................................................................................169 11.8　銀行信用卡航延險(xiǎn)服務(wù).......................................................................169 11.8.1　應(yīng)用場(chǎng)景...................................................................................169 11.8.2　主要內(nèi)容...................................................................................170 11.8.3　案例分析...................................................................................172 11.8.4　亮點(diǎn)總結(jié)...................................................................................173 11.9　用大數(shù)據(jù)精準(zhǔn)營(yíng)銷，打造“五星薈”服務(wù)品牌...............................174 11.9.1　應(yīng)用場(chǎng)景...................................................................................174 11.9.2　應(yīng)用基礎(chǔ)...................................................................................174 11.9.3　應(yīng)用案例...................................................................................176 VII 航旅大數(shù)據(jù) 航旅大數(shù)據(jù)藍(lán)皮書（2017） 11.9.4　“五星薈”如何應(yīng)用大數(shù)據(jù)...................................................177 11.9.5　航旅大數(shù)據(jù)的未來...................................................................178 11.10　中誠(chéng)信征信航旅數(shù)據(jù)應(yīng)用.................................................................179 11.10.1　應(yīng)用場(chǎng)景.................................................................................179 11.10.2　主要內(nèi)容.................................................................................179 11.10.3　案例分析.................................................................................181 11.10.4　亮點(diǎn)總結(jié).................................................................................182 第 12 章　航旅數(shù)據(jù)應(yīng)用標(biāo)準(zhǔn)建議 .............................................................. 183 12.1　航旅數(shù)據(jù)應(yīng)用現(xiàn)狀分析.......................................................................183 12.2　對(duì)策與建議...........................................................................................185 小結(jié) ........................................................................................................... 187