新手學(xué)外貿(mào)英語一本通是一本全面介紹外貿(mào)從業(yè)過程中英語應(yīng)用相關(guān)知識的書籍。全書共9章,主要包括4個部分的英語應(yīng)用,*部分為外貿(mào)營銷、商務(wù)往來以及合作形式,第二部分為業(yè)務(wù)洽談、外貿(mào)協(xié)商以及商品報關(guān),第三部分為外貿(mào)后續(xù)事項以及風(fēng)險與紛爭,第四部分為人際關(guān)系拓展相關(guān)內(nèi)容。本書從具體的外貿(mào)業(yè)務(wù)角度而編寫,從實際出發(fā),通過常用詞匯和情境實例,展示在外貿(mào)實戰(zhàn)中*實用的英語對話和郵件往來等知識。幫助外貿(mào)從業(yè)人員在短時間內(nèi)迅速提升與客戶的英文交流能力,從而能更好地應(yīng)對國際貿(mào)易的各個環(huán)節(jié)。
特別附贈案例音頻,聽與說同步練習(xí),學(xué)得精對書中的情景實例錄制了對應(yīng)的音頻文件,只需二維碼掃描,方便對聽力與口語進(jìn)行同步練習(xí)。傾心總結(jié)高頻外貿(mào)詞匯,融會貫通地道外貿(mào)英語精選外貿(mào)行業(yè)實用情景對話,從容應(yīng)對不同外貿(mào)場景
CHAPTER01外貿(mào)營銷TradeMarketing
PART1營銷話題MarketingTopics/2
Unit1市場調(diào)查MarketingSurveys/2
Unit2廣告營銷AdvertisingMarketing/4
Unit3促銷活動PromotionalEvents/7
PART2開發(fā)客戶SeekingforCustomers/9
Unit1開發(fā)信SalesMail/9
Unit2信函來往BusinessLetter/12
Unit3電話溝通TelephoneCommunication/15
PART3參加展會TradeFair/18
Unit1展位相關(guān)AboutBooth/18
Unit2接待客戶CustomerServices/22
Unit3會后跟進(jìn)ContactAfterFair/26
CHAPTER02商務(wù)往來DoingBusiness
PART1預(yù)約會面AboutVisit/30
Unit1要求會面DemandinganAppointment/30
Unit2安排會面ArranginganAppointment/34
PART2外賓接待ReceivingCustomers/37
Unit1商務(wù)簽證邀請函VisaInvitationLetter/37
Unit2迎接客戶PickingupCustomers/39
Unit3商務(wù)參觀BusinessVisit/42
Unit4商務(wù)會餐BusinessDinner/46
Unit5安排活動ArrangingActivities/50
Unit6機(jī)場道別Seeingoff/52
PART3商務(wù)出差BusinessTravel/54
Unit1入境手續(xù)EntryFormalities/54
Unit2飛機(jī)旅程AirTravel/57
Unit3安排住宿ArrangingAccommodations/62
Unit4交通出行Transportation/66
PART4日常通知DailyAotification/69
Unit1公司變動通知CompanyChangeInformed/69
Unit2職務(wù)調(diào)整通知PositionAdjustmentInformed/73
CHAPTER03合作形式FormsofCooperation
PART1合作Cooperation/78
Unit1合資經(jīng)營JointVenture/78
Unit2合并收購Mergers&Acquisitions/81
Unit3技術(shù)轉(zhuǎn)讓TechnologyTransfer/83
PART2代理Agent/87
Unit1申請代理ApplyingforAgency/87
Unit2拒絕代理RefusinganAgent/89
Unit3代理協(xié)商AgencyConsultations/92
Unit4任命代理AppointinganAgent/95
PART3貿(mào)易Trade/97
Unit1加工和組裝貿(mào)易ProcessingandAssemblingTrade/97
Unit2其他貿(mào)易形式OtherFormsofTrade/101
Unit3招標(biāo)與投標(biāo)BiddingandTendering/108
CHAPTER04業(yè)務(wù)洽談TradeNegotiations
PART1詢盤與報盤InquiryandOffer/112
Unit1詢盤處理DealingwithInquiries/112
Unit2報盤處理DealingwithOffers/115
Unit3介紹產(chǎn)品RecommendingProducts/119
PART2還盤Counteroffer/123
Unit1還盤處理DealingwithCounteroffers/123
Unit2價格談判PriceNegotiations/130
Unit3新的價目單ARenewedPriceList/133
PART3訂貨與確認(rèn)OrderandConfirmation/136
Unit1樣品準(zhǔn)備SamplePreparation/136
Unit2訂單處理DealingwithOrders/143
Unit3要求傭金AskingforaCommission/152
Unit4要求折扣AskingforaDiscount/155
CHAPTER05外貿(mào)協(xié)商BusinessNegotiations
PART1客戶會議CustomerMeeting/160
Unit1會前準(zhǔn)備MeetingPreparations/160
Unit2會議環(huán)節(jié)MeetingSessions/163
PART2商定條款I(lǐng)temsNegotiations/168
Unit1運輸方式DeliveryMethodsNegotiation/168
Unit2交貨期限ConsignmentTimeNegotiation/172
Unit3包裝方式PackingMethodsNegotiation/174
Unit4保險條款I(lǐng)nsuranceTermsNegotiation/176
Unit5付款方式PaymentTermsNegotiation/178
PART3合同事務(wù)AboutContract/181
Unit1合同評審ContractReview/181
Unit2簽訂合同SigningaContract/184
Unit3終止合同TerminatingaContract/186
CHAPTER06商品報關(guān)DeclarationofGoods
PART1生產(chǎn)Production/190
Unit1生產(chǎn)階段ProductionStage/190
Unit2生產(chǎn)問題ProductionProblems/193
PART2商品檢驗CommodityInspection/197
Unit1商檢討論InspectionNegotiation/197
Unit2商檢程序InspectionProcedures/200
Unit3檢驗爭議DiscrepancyaboutInspection/203
PART3海關(guān)通關(guān)CustomsClearance/206
Unit1通關(guān)討論CustomsClearanceNegotiation/206
Unit2報關(guān)資料DeclarationDocuments/209
Unit3海關(guān)問詢QuestioningattheCustoms/212
PART4裝運和交貨ShipmentandDelivery/215
Unit1裝運指示ShipmentInstructions/215
Unit2裝運問題ShipmentProblems/218
Unit3裝運和交貨通知ShipmentandDeliveryNote/221
CHAPTER07后續(xù)事項After-sale
PART1關(guān)于支付AboutPayment/226
Unit1支付結(jié)算PaymentClearing/226
Unit2催款PaymentReminder/231
Unit3付款錯誤PaymentingError/235
Unit4確認(rèn)收到款項PaymentConfirm/238
PART2售后跟進(jìn)After-saleService/240
Unit1詢問情況InquiringAbouttheSituation/240
Unit2優(yōu)化產(chǎn)品OptimizingProducts/243
Unit3交換信息ExchangedInformation/245
Unit4推薦新產(chǎn)品PromotingNewProducts/248
CHAPTER08風(fēng)險與紛爭RiskandDispute
PART1保險Insurance/252
Unit1保險類別InsuranceCoverage/252
Unit2保險費率PremiumRates/255
Unit3投保ToInsure/258
Unit4賠償Compensation/260
PART2投訴Complaints/263
Unit1進(jìn)行投訴FileaComplaints/263
Unit2處理Solutions/266
PART3索賠Claim/270
Unit1提出索賠CompensationClaim/270
Unit2賠付方式CompensationMethods/273
CHAPTER09人際關(guān)系拓展EstablishingHumanRelations
PART1私人交往PersonalAffairs/280
Unit1節(jié)日問候FestivalGreetings/280
Unit2贈送禮物PresentingGifts/284
PART2私下交流PrivateConversation/287
Unit1祝賀與安慰CongratulationsandConsolations/287
Unit2請教與感謝RequestsandThanks/291