《全國(guó)高等院校商務(wù)英語(yǔ)精品教材·新編商務(wù)英語(yǔ):閱讀教程(2)(第2版)》是商務(wù)英語(yǔ)系列教材之一,教材中的語(yǔ)言材料均選自當(dāng)代英美報(bào)紙雜志以及某些商務(wù)專著,其內(nèi)容新穎、涉及面廣。本教材旨在通過(guò)較大量的閱讀,使學(xué)生鞏固已學(xué)的基本詞匯和語(yǔ)法知識(shí),擴(kuò)大詞匯量,加強(qiáng)語(yǔ)感,提高英語(yǔ)閱讀能力。若配合本系列教材的其他分冊(cè)使用,則更能系統(tǒng)地掌握商務(wù)英語(yǔ)的基本詞匯及其表達(dá)方式,全面地獲得有關(guān)商務(wù)的基本知識(shí)。
Unit 1
Part A Text
Text A Advertising
Text B A Surge in Online Ads
Part B Fast Reading
Unit 2
Part A Text
Text A Money and Its Functions
Text B Are We Headed for the Cashless Society?
Part B Fast Reading
Unit 3
Part A Text
Text A Steps in Entering Business in China
Text B KFC China's Recipe for Success
Part B Fast Reading
Unit 4
Part A Text
Text A Marketing and Selling to Chinese Businesses (Ⅰ)
Text B Marketing and Selling to Chinese Businesses (Ⅱ)
Part B Fast Reading
Unit 5
Part A Text
Text A The Job Search
Text B Women Need Not Apply
Part B Fast Reading
Unit 6
Part A Text
Text A Protecting Against Economic Loss (Ⅰ)
Text B Protecting Against Economic Loss (Ⅱ)
Part B Fast Reading
Unit 7
Part A Text
Text A Management: Its Meaning and Purpose
Text B Wal-Mart's Magic Moment
Part B Fast Reading
Unit 8
Part A Text
Text A Accounting
Text B Finance: Basic Concepts
Part B Fast Reading
Unit 9
Part A Text
Text A Stocks and Bonds (Ⅰ)
Text B Stocks and Bonds (Ⅱ)
Part B Fast Reading
Unit 10
Part A Text
Text A Types of Products
Text B Packaging
Part B Fast Reading
Test 2
Some Important Reading Strategies and Skills
Vocabulary
Key