本書基于工作過程和工作項目開發(fā),介紹了函電和網上外貿及跨境電商平臺等基本知識,在結構上主要以外貿交易磋商過程和外貿合同磋商、履行中的函電為兩條主線,分為五部分。第一部分介紹了外貿函電的基本知識;第二部分概述了網上外貿和跨境電商;第三部分講述了建立商務關系、詢價、報價、接受的交易過程;第四部分講述了外貿合同內容的磋商和履行,包括質量、數(shù)量、包裝、價格、運輸、保險、支付、檢驗、索賠、仲裁、爭議解決;第五部分講述了合同、信用證及其修改和其他國際貿易方式。
李衛(wèi),國際貿易專業(yè)建設指導委員會委員,遼寧經濟職業(yè)技術學院商務流通管理系,國貿教研室主任,副教授。講授《經濟英語》、《外貿英語函電》、《國際貿易實務》、《商務英語》等;組織并輔導“劍橋商務英語證書(BEC)”、“報關員證書”等職業(yè)資格證書報名和考試,主要負責人。
Part OneBasic Knowledge of Modern Business Correspondence
Unit 1The Language of Modern Business Correspondence 2
Unit 2 Formats and Layout of Modern Business Correspondence 10
Part TwoOnline Foreign Trade and Platform of Cross-border
E-commerce
Unit 3Online Foreign Trade and the Relevent Concepts 22
Unit 4Register and Application of B2B 25
Unit 5How to Use Search Engines to Find Your Clients 30
Unit 6Platform of Cross-border E-commerce and Its Language 33
Part ThreeBusiness Correspondence in International Trade
Process
Unit 7Establishing Business Relations 40
Unit 8Inquiries and Replies 52
Unit 9Offers and Counter offers 64
Unit 10Acceptance 77
Part FourNegotiation and Fulfillment of Trading Terms
Unit 11Quality and Quantity 94
Unit 12Packing 106
Unit 13Price and Its Terms 119
Unit 14Shipment 130
Unit 15Insurance 143
Unit 16Payment 155
Unit 17Inspection, Claims, Arbitration and Dispute Settlement 167
Part FiveS / Contracts, L / C and Other Forms of Trade 181
Unit 18Sales Contracts 182
Unit 19Letters of Credit and Amendment 193
Unit 20Other Forms of Trade 204
參考文獻 211