該如何創(chuàng)造出能夠成功迎合消費者的產(chǎn)品?在這本實用書籍中,你可以從該領域中*棒的產(chǎn)品設計者身上找到答案,他們來自Facebook、LinkedIn以及其他一些正迎頭趕上的競爭公司。你會明白如何發(fā)現(xiàn)并闡釋消費者的痛點,學習如何用其來指導團隊產(chǎn)品設計中的每一步。
《設計人見人愛的產(chǎn)品(影印版)》面向設計人員、產(chǎn)品經(jīng)理和其他希望能夠與設計人員溝通的讀者,任何想為產(chǎn)品創(chuàng)造過程添磚加瓦的人都應該閱讀這書。
理解客戶的確切身份、他們的所想以及如何設計出取悅他們的產(chǎn)品
學習成功的產(chǎn)品設計人員所使用的框架和原則
將5種狀態(tài)融入產(chǎn)品界面的每一處,以增進轉換效果并減少用戶所感知到的加載時間
發(fā)現(xiàn)AppIe、Amazon以及Linkedln用于幫助團隊有的放矢、快速決策的會議技巧
理解用戶使用設備及完成任務的方式,設計出在各種條件下都高效的界面
學習成功的設計人員是如何創(chuàng)建出能夠抓住用戶本質需求的工作原型
利用心理學研究成果,創(chuàng)造出形成習慣的、感情注入式體驗
斯科特·赫夫(Scott Hurff),作為產(chǎn)品設計人員和作者,在擬上市公司和具有風投背景的初創(chuàng)公司中領導設計了多個極為成功的消費者產(chǎn)品,涉及范圍從電子商務到視頻分享、視頻約會。他甚至還有自己的獨創(chuàng)產(chǎn)品?梢栽5cotthurffcom上找到Scott。
Acknowledgments
Preface
Chapter 1 Why Products Exist
What's Product Design?
Product Design's Heritage
Why the History Matters
What the History Tells Us
So What?
Shareable Notes
Do This Now
Interview: Keenan Cummings
Chapter 2 How to Create Products People Want
Avoiding "Ego-First Development
What Does a Product Designer Do?
Shareable Notes
Do This Now
Interview: Amy Hoy and Alex Hillman
Chapter3 What Are We Building Here?
Defining What to Build
Shareable Notes
Do This Now
Interview: Sahil Lavingia
Chapter 4 User Interfaces Begin with Words
Really? Start with Words?
Creating User Flows
Writing Your Screens
Traits of Good Interface Copy
Shareable Notes
Do This Now
Interview: Jon Troutman
Chapter 5 Tangible Trumps Theoretical
Prototypes: Worth 1,000 Mockups
Bigger Than a Buzzword
Goals of Prototyping
Readying for Consumption
Shareable Notes
Do This Now
Interview: Pauly Ting
Chapter 6 The Mechanics of Interface Design
The Push and Pull of Prototypes Versus Pixel Perfection
The UI Stack: Five States of Interface Design
Ergonomics: Thumb Zones and Tap Targets
Cross-Platform Design
Shareable Notes
Do This Now
Interview: Diogenes Brito
Chapter 7 The Psychology of an Experience
Products and Psychology
Shareable Notes
Do This Now
Interview: Jonathan Badeen
Interview: Josh Brewer
Chapter 8 Interpreting Feedback and "Leveling Up" Your Product
It's a Creative Journey, After All
Leveling Up
Don't Squander Your Gains
Shareable Notes
Do This Now
Interview: Ruby Anaya
Chapter 9 Shipping Is an Art-and a Science
The Invention Versus the Manufactured Article
It's Ready When It's Ready
Being "Chief of Everything".
Interview: Josh Elman
Interview: Cat Noone
Appendix: Further Reading
Index
About the Author