Module 1 Services before an Exhibition
Unit 1 Promoting an Exhibition推廣展會
Task 1 Introducing an Exhibition
Task 2 Inviting to an Exhibition
Task 3 Enquiring about an Exhibition
Task 4 Choosing an Exhibition
Unit2 Making Exhibiting Arrangements安排參展
Task 1 Booking a Stand
Task 2 Arranging Shipping
Task 3 Handling Insurance
Task 4 Making Travel Arrangements
Unit 3 Movingin an Exhibition進駐展館
Task 1 Building the Booth
Task 2 Decorating the Booth
Task 3 Training Booth Staff

Module 2 Services at an Exhibition
Unit 4 Receiving Clients接待客戶
Task 1 Receiving Customers at a Booth
Task 2 Socializing with Clients
Task 3 Going Sightseeing with Clients
Unit 5 Presenting Products推介產(chǎn)品
Task 1 PresentingProducts
Task 2 TalkingwithVisitorsaboutNewProducts
Task 3 LearningtoPresentEffectively
Unit 6 Negotiating Business洽談業(yè)務(wù)
Task 1 Negotiating about Price
Task 2 Negotiating about Payment
Task 3 Negotiating about Shipment
Task 4 Negotiating about Packingand Insurance
Unit 7 Signinga Contract簽訂合同
Task 1 Drawing up a Contract
Task 2 Amending a Contract
Task 3 Signing a Contract

Module 3 Services after an Exhibition
Unit 8 Following up Business跟進業(yè)務(wù)
Task 1 Learning Exhibition Follow-up Strategy
Task 2 Planning After-show Marketing Activities
Task 3 Following up Sales Orders & Prospects
Unit 9 Analyzing Exhibition Results分析會展成效
Task 1 Measuring the Success of an Exhibition
Task 2 Reporting Exhibition Results
Task 3 Writing Reports on Exhibition Results

Key to the Activities
Unit 1 Promoting an Exhibition推廣展會
Unit 2 Making Exhibiting Arrangements安排參展
Unit 3 Moving in an Exhibition進駐展館
Unit 4 Receiving Clients接待客戶
Unit 5 Presenting Products推介產(chǎn)品
Unit 6 Negotiating Business洽談業(yè)務(wù)
Unit 7 Signinga Contract簽訂合同
Unit 8 Following up Business跟進業(yè)務(wù)
Unit 9 Analyzing Exhibition Results分析會展成效

Appendices
Appendix 1 附錄1 常用外貿(mào)專業(yè)術(shù)語縮略詞
Appendix 2 附錄2 國際展覽專業(yè)術(shù)語
Appendix 3 附錄3 部分展覽專業(yè)網(wǎng)站
References 參考文獻