世紀(jì)商務(wù)英語(yǔ)閱讀教程(專(zhuān)業(yè)篇1 教師用書(shū) 第五版)
定 價(jià):39 元
叢書(shū)名:新世紀(jì)高職高專(zhuān)商務(wù)英語(yǔ)專(zhuān)業(yè)系列規(guī)劃教材
- 作者:吳思樂(lè),侯雁慧,任奎艷 等 編
- 出版時(shí)間:2014/8/1
- ISBN:9787561194157
- 出 版 社:大連理工大學(xué)出版社
- 中圖法分類(lèi):F7
- 頁(yè)碼:186
- 紙張:膠版紙
- 版次:1
- 開(kāi)本:16開(kāi)
《世紀(jì)商務(wù)英語(yǔ)閱讀教程(第五版)》全套分為基礎(chǔ)篇和專(zhuān)業(yè)篇,共四冊(cè),是新世紀(jì)高職高專(zhuān)教材編委會(huì)組編的商務(wù)英語(yǔ)專(zhuān)業(yè)系列規(guī)劃教材之一。
該套書(shū)主要針對(duì)高職高專(zhuān)商務(wù)英語(yǔ)和其他涉外經(jīng)貿(mào)專(zhuān)業(yè)的學(xué)生,旨在提高學(xué)生閱讀技巧、商務(wù)閱讀能力的同時(shí),傳遞商務(wù)文化知識(shí),培養(yǎng)學(xué)生的商務(wù)意識(shí)。
為方便教學(xué)和自學(xué)者學(xué)習(xí),我們編寫(xiě)了這套與之匹配的教師用書(shū),希望能對(duì)我們的讀者有所幫助。
教師用書(shū)分為基礎(chǔ)篇Ⅰ、Ⅱ和專(zhuān)業(yè)篇Ⅰ、Ⅱ,共四冊(cè),內(nèi)容豐富,脈絡(luò)清晰,非常方便教師使用,具體包括單元概括、教學(xué)建議、熱身、精讀、實(shí)用閱讀五部分內(nèi)容。
《世紀(jì)商務(wù)英語(yǔ)閱讀教程(專(zhuān)業(yè)篇1 教師用書(shū) 第五版)》》是叢書(shū)之一,是教師用書(shū)專(zhuān)業(yè)篇的第Ⅰ冊(cè)。
Unit 1 Marketing
Unit Summary
Teaching Notes
Warm-up
Comprehensive Reading
Practical Reading
Unit 2 Product Development
Unit Summary
Teaching Notes
Warm-up
Comprehensive Reading
Practical Reading
Unit 3 Price and Pricing
Unit Summary
Teaching Notes
Warm-up
Comprehensive Reading
Practical Reading
Unit 4 Distribution Channel
Unit Summary
Teaching Notes
Warm-up
Comprehensive Reading
Practical Reading
Unit 5 Promotion
Unit Summary
Teaching Notes
Warm-up
Comprehensive Reading
Practical Reading
Test One
Unit 6 Financial Management
Unit Summary
Teaching Notes
Warm-up
Comprehensive Reading
Practical Reading
Unit 7 Risk Management and Insurance
Unit Summary
Teaching Notes
Warm-up
Comprehensive Reading
Practical Reading
Unit 8 Producting and Operations Management
Unit Summary
Teaching Notes
Warm-up
Comprehensive Reading
Practical Reading
Unit 9 Business Owership
Unit Summary
Teaching Notes
Warm-up
Comprehensive Reading
Practical Reading
Unit 10 Business Ethics
Unit Summary
Teaching Notes
Warm-up
Comprehensive Reading
Practical Reading
Test Two